Adversarial_purchasing

Adversarial purchasing

Adversarial purchasing

Add article description


An adversarial relationship in purchasing and supply arises when identical or equivalent good or services are available from competing suppliers and buyers/sellers are trying to gain an advantage over each other. Low levels of trust are characteristic of adversarial relationships.

Adversarial purchasing is a form of strategic management designed to take advantage of competition for a buyer's business in business-to-business relationships while simultaneously lowering the firm's dependence on a single supplier. Successful implementation of this strategy can lower the firm's prices and raise the service and attention gained from its suppliers.[1]


References

  1. Biemans and Brand, Wim G. and Maryse J. "Reverse Marketing: Synergy of Purchasing and Relationaship Marketing". arraydev.com/. Retrieved 7 December 2012. sic: spelling mistake in original title.



Share this article:

This article uses material from the Wikipedia article Adversarial_purchasing, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.