AREA_(fashion_label)
AREA is a fashion label founded in 2014 by Beckett Fogg and Piotrek Panszczyk. It is known for its use of crystals.[1][2][3]
Simone Biles wore a Swarovski crystal covered dress by Area for the 2021 Met Gala for the opening of In America: A Lexicon of Fashion.[4]
In December 2023, the company announced that it had partnered with the fashion brand business accelerator Tomorrow London Ltd.[5]
Taylor Swift wore a pair of Area "crystal slit jeans" at Super Bowl LVIII.[6]