Previous season

The Texas Longhorns defeated the Oklahoma State Cowboys 49–21 in the Big 12 championship.

Nine teams participated in bowl games, finishing with a record of 5–4. Texas Tech defeated California 34–14 in the Independence Bowl. UCF lost to Georgia Tech 30–17 in the Gasparilla Bowl. Kansas defeated UNLV 49–36 in the Guaranteed Rate Bowl. West Virginia defeated North Carolina 30–10 in the Duke's Mayo Bowl. No. 20 Oklahoma State defeated Texas A&M 31–23 in the Texas Bowl. No. 25 Kansas State defeated No. 18 NC State 28–19 in the Pop-Tarts Bowl. No. 12 Oklahoma lost to No. 14 Arizona 38–24 in the Alamo Bowl. Iowa State lost to Memphis 36–26 in the Liberty Bowl. No. 3 Texas made the 2024 College Football Playoffs; they lost to No. 2 Washington 37–31 in the Sugar Bowl.

Recruiting classes

Big 12 media days

The 2024 Big 12 media days will be held at Allegiant Stadium on July 9-10 2024 in Las Vegas, Nevada.^[5] The teams and representatives in respective order were as follows:

• Big 12 Commissioner – Brett Yormark
• Arizona – Brent Brennan (HC)
• Arizona State – Kenny Dillingham (HC)
• Baylor – Dave Aranda (HC)
• BYU – Kalani Sitake (HC)
• Cincinnati – Scott Satterfield (HC)
• Colorado – Deion Sanders (HC)
• Houston – Willie Fritz (HC)
• Iowa State – Matt Campbell (HC)
• Kansas – Lance Leipold (HC)
• Kansas State – Chris Klieman (HC)
• Oklahoma State – Mike Gundy (HC)
• TCU – Sonny Dykes (HC)
• Texas Tech – Joey McGuire (HC)
• UCF – Gus Malzahn (HC)
• Utah – Kyle Whittingham (HC)
• West Virginia – Neal Brown (HC)

Preseason poll

The preseason poll will be released in the summer of 2024.

• First place votes in ()

Preseason awards

Coaching changes

There were two coaching changes before the 2024 season. On December 3, 2023, Houston hired Tulane head coach Willie Fritz as the 16th head coach in Cougars history.^[6] Then, on January 14, 2024, Arizona head coach Jedd Fisch was announced as the new head coach at Washington, following Kalen DeBoer's departure to replace the retiring Nick Saban at Alabama.^[7] Two days later, Arizona announced Brent Brennan, previously head coach at San Jose State, as the 31st head coach in school history.^[8]

Coaches

Note: All stats current through the completion of the 2023 season

Regular season

Championship Game

Bowl games

For the 2024 bowl cycle, The Big 12 has yet announce how bowl tie ins will work with conference expansion.

Rankings are from CFP rankings. All times Central Time Zone. Big-12 teams shown in bold.

Big 12 vs Power 4 matchups

This is a list of the Power Five conferences teams (ACC, Big Ten, Notre Dame, and SEC).

Big 12 vs Group of Five matchups

The following games include Big 12 teams competing against teams from The American, CUSA, MAC, Mountain West or Sun Belt.

Big 12 vs FCS matchups

The Football Championship Subdivision comprises 13 conferences and two independent programs.

Note:† Denotes Neutral Site Game

Big 12 vs other conferences

Players of the week

Big 12 individual awards

The following individuals received postseason honors as voted by the Big 12 Conference coaches at the end of the season.

All-Americans

Currently, the NCAA compiles consensus all-America teams in the sports of Division I-FBS football and Division I men's basketball using a point system computed from All-America teams named by coaches associations or media sources. The system consists of three points for a first-team honor, two points for second-team honor, and one point for third-team honor. Honorable mention and fourth team or lower recognitions are not accorded any points. College Football All-American consensus teams are compiled by position and the player accumulating the most points at each position is named first team consensus all-American. Currently, the NCAA recognizes All-Americans selected by the AP, AFCA, FWAA, TSN, and the WCFF to determine Consensus and Unanimous All-Americans. Any player named to the First Team by all five of the NCAA-recognized selectors is deemed a Unanimous All-American.^[12][13]

All-conference teams

The following players earned All-Big 12 honors. Any teams showing (_) following their name are indicating the number of All-Big 12 Conference Honors awarded to that university for 1st team and 2nd team respectively.

Source:

Notes:

• RS = Return Specialist
• AP/ST = All-Purpose/Special Teams Player (not a kicker or returner)
• † Two-time first team selection;
• ‡ Three-time first team selection

Honorable mentions

• Arizona:
• Arizona State:
• Baylor:
• BYU:
• Cincinnati:
• Colorado:
• Houston:
• Iowa State:
• Kansas:
• Kansas State:
• Oklahoma State:
• TCU:
• Texas Tech:
• UCF:
• Utah:
• West Virginia: