The Dreamtime at the 'G is an annual Australian rules football match between Australian Football League clubs Essendon and Richmond.

Since the 2007 season the match has been held annually on the Saturday night of the AFL's "Indigenous Round", also known as the Sir Doug Nicholls Round. The name of the match comes from the Australian Aboriginal term "Dreamtime" and "the 'G", a nickname for the Melbourne Cricket Ground (MCG) where the match usually takes place; it has been played away from the ground on two occasions, when the COVID-19 pandemic impacted football in Victoria.

The game draws one of the highest crowds of the home-and-away season, with an average crowd of over 70,000 since its inception (with the exception of rain-affected matches), and a record attendance of 85,656 in 2017. The winning club is awarded the "Kevin Sheedy Cup", and the best player on the ground is awarded the "Yiooken Award".

Dreamtime at the 'G was first held in 2005, with the aim being to recognise the contribution of all Indigenous players to the AFL.^[1] It was held during NAIDOC Week.^[2]

From 2006, the Yiooken Award has been awarded to the player judged best on ground in the match.^[3]

In 2007, following the success of the match in 2005 and 2006, the AFL nominated a specific Indigenous Round (round 9), which has become an annual event in which the Dreamtime at the 'G match takes centre stage. The success of the annual match, which now usually features crowds in excess of 80,000, led to the two clubs agreeing to cement the match's official status for an additional decade in May 2016.^[4]

From 2016, the Indigenous Round was named after Sir Doug Nicholls, the only AFL player to have been knighted and the only Aboriginal person or AFL player to serve as a state governor.^[5] Each year, each player in all 18 clubs wears a specially-commissioned artwork by an Indigenous artist on their guernsey.^[6] In 2019, former Essendon player Michael Long was honoured during this round.^[7]

In 2020, the match was played at Marrara Oval in Darwin, as it was not possible for the match to be played in Melbourne due to the city being locked down during the ongoing COVID-19 pandemic in Australia.^[8] In 2021, another COVID-19 lockdown in Victoria led to the AFL moving the fixture to Optus Stadium in Perth, which also held the Grand Final that year.^[9]

The match is associated with the pre-game commemoration events organised by The Long Walk, a charity inspired by Indigenous former Essendon player Michael Long, who walked halfway from Melbourne to Canberra in 2004 to get the lives of Aboriginal and Torres Strait Islander people back on the national agenda. He halted his walk after then Prime Minister John Howard agreed to talk to him.^[14]

On the day of the Dreamtime match, The Long Walk holds a community celebration featuring entertainment and activities as well as community organisation information stalls. Prior to the Dreamtime match, Long and several thousand other participants walk from Federation Square to the Melbourne Cricket Ground to promote reconciliation. In 2013, over 15,000 participants walked to the MCG. The walk has grown in stature and size, and in 2016 was attended by Prime Minister Malcolm Turnbull and the Leader of the Opposition, Bill Shorten.^[15]

A curtain raiser match is sometimes held between two Indigenous football teams from around Australia and its territories.

This section needs expansion. You can help by adding to it. (July 2021)

Each year, the game is preceded by an extravagant indigenous-based music and entertainment show. Performers in 2008, for example, included Paul Kelly and Kev Carmody. ^{[citation needed]}

In 2005, Richmond and Essendon first competed for the Kevin Sheedy Cup.^[39] The cup has continued to be awarded to the winner of each Dreamtime at the 'G game.^{[citation needed]}

Sheedy has a strong connection with both Essendon and Richmond, having played 251 games for Richmond, including their 1969, 1973 and 1974 premiership teams. He won the 1976 best & fairest award, captained the club in 1978, was named on their Team of the Century at left back-pocket and inducted into the Richmond Hall of Fame in 2002. He retired in 1979. He then went on to coach Essendon from 1981 to 2007, amassing 635 games as coach and led the club to premierships in 1984, 1985, 1993 & 2000. He was named as coach of the Essendon Team of the Century. He was a selector for the Indigenous Team of the Century and has championed indigenous football, reconciliation, and education.^[40]

• Indigenous Team of the Century
• Indigenous All-Stars (Australian rules football)
• List of individual match awards in the Australian Football League