Tubi (stylized as tubi since 2024) is an American over-the-top content platform and ad-supported streaming service owned by Fox Corporation since 2020.^[2][3] The service was launched on April 1, 2014, and is based in Los Angeles, California.^[4][5] In January 2021, Tubi reached 33 million monthly active users.^[6] As of September 2023, it had 74 million monthly active users.^[7]

Quick Facts Type of business, Founded ...

Tubi, Inc.

Logo used since February 28, 2024
Type of business	Division
Founded	April 1, 2014; 10 years ago (2014-04-01), in San Francisco, California
Headquarters	Los Angeles, California , U.S.
Area served	Australia Canada New Zealand Costa Rica Ecuador El Salvador Guatemala Mexico Panama United States
Owner	Fox Corporation (2020–present)
Founder(s)	Farhad Massoudi Thomas Ahn Hicks
Key people	Anjali Sud (CEO)
Industry	Entertainment
Revenue	$700M (2023, estimated)[1]
Parent	Tubi Media Group
URL	tubitv.com
Registration	Optional
Users	74 million monthly active users (as of September 6, 2023[update])
Current status	Active

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Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks^[8] of AdRise in San Francisco, launching in 2014 as a free service under the name Tubi TV.^[9][10][11] In May 2017, they raised US$20 million in a round of funding from Jump Capital, Danhua Capital, Cota Capital, and Foundation Capital.^[12] In June 2019, Tubi announced that it had over 20 million active monthly users,^[13] and later in September, the company reported that users had streamed 132 million hours of content.^[14] In September 2020, the company reported 33 million monthly users.^[15]

In 2019, CEO Farhad Massoudi announced that Tubi would nearly double its 2018 spending on licensed content, close to US$100 million.^[16] In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and films.^[17]

Tubi became available on Vizio SmartCast on September 25, 2019.^[18] On October 21, Tubi launched Tubi Kids, a dedicated hub for the streamer's children-centric content via Roku and supported devices.

On March 17, 2020, Fox Corporation announced that it would acquire Tubi for $440 million cash upfront, with the sale being completed on April 20; Farhad Massoudi would remain at the company, which would continue as a separate subsidiary.^[19][3]

In December 2021, Fox acquired MarVista Entertainment, in a move to bolster Tubi's library and leverage its production capabilities for made-for-TV movies.^[20]

In December 2022, Tubi signed a content deal with South Korean entertainment company CJ ENM.^[21]

In January 2023, Tubi signed a content deal with Warner Bros. Discovery for 11 new FAST channels and adding on demand content from various Warner Bros. Discovery properties.^[22]

In July 2023, Anjali Sud was announced as the new CEO of Tubi following the departure of Farhad Massoudi.^[23]

in December 2023, Tubi signed a new content deal with Warner Bros Discovery to bring 9 new FAST channels along with adding DC shows and movies for on demand.^[24]

As of January 2023, Tubi's programming includes over 40,000 films and television series from over 250 providers (American and foreign). These have included:

Since its acquisition by Fox Corporation, Tubi also carries programming from Fox Entertainment, Fox Soul, local news from stations owned by Fox as well as affiliates of other major networks,^[44] and Fox Weather. The service began producing its own original content in 2021, including television films and series.^[45] And even before the acquisition, through the Español and Tubi Kids hubs respectively, the service also inherited former MundoFox game show Minuto para Ganar as well as a few shows that previously aired on Fox's former 4Kids TV block (such as Chaotic (only available in the Spanish-language section), Dinosaur King, Sonic X, and several entries in the Yu-Gi-Oh! franchise).^[46][47]

Tubi uses a real-time bidding platform for advertisers that deliver video ads across various platforms.^[48]