Tokyo_Fashion_Week

Tokyo Fashion Week

Tokyo Fashion Week

Major fashion industry trade show in Tokyo, Japan

Tokyo Fashion Week (Japanese: 東京コレクション, also known as Tokyo Collection) is a fashion trade show held bi-annually in Tokyo, Japan. It is held twice a year with luxury, ready-to-wear, and streetwear brands presenting their spring collections and fall collections.

It is considered a "Big Five" global fashion week due to its frequent inclusion alongside the traditional "Big Four" weeks in New York, Paris, Milan, and London.[1][2][3] This characterization is disputed by others who note that Tokyo's international influence lags its peers who make up the traditional Big Four.[4][5] In recent years, promoting internationalization of Tokyo Fashion Week and Japan's fashion industry has been a key priority for industry leaders.[6][7]

Tokyo Fashion Week is particularly known as the world's leading showcase for avant-garde and experimental fashion, as well as Tokyo streetwear.[8][9][10] It is the largest fashion week in Asia.[4]

Since 2019, Rakuten has been the title sponsor branding the event as the Rakuten Fashion Week Tokyo.[6] Prior title sponsors have included Amazon Fashion and Mercedes-Benz.[11][12] The 2020 show was canceled as a result of the COVID-19 pandemic.[13]

References

  1. [1]
    Ltd, Shiseido Co. "Shiseido Joins "Amazon Fashion Week TOKYO" as Official Cosmetics Sponsor | NEWS RELEASE | Shiseido Company". corp.shiseido.com (in Japanese). Retrieved 2023-12-19.
  2. [2]
    "Fashioning the City: Exploring Fashion Cultures, Structures and Systems". Royal College of Art. 27 January 2012. Retrieved 2 May 2014.
  3. [3]
    "Largest Fashion Events in The World That You Know in 2022". fashinnovation.nyc. 2022-04-10. Retrieved 2023-12-19.
  4. [4]
    "Can Tokyo Fashion Week get back on track?". Vogue Business. 2023-09-05. Retrieved 2023-12-19.
  5. [5]
    "Worldview: A Bathing Ape Taps Rakuten for 30th Anniversary Show in Tokyo". The Business of Fashion. 2023-07-25. Retrieved 2023-12-19.
  6. [6]
    Douglass, Rachel (2023-09-06). "Rakuten Fashion Week Tokyo and its growing emphasis on global inclusion". FashionUnited. Retrieved 2023-12-19.
  7. [7]
    "TOKYO'S FASHION WEEK IS BACK AND BIGGER THAN EVER". ELLE. 2011-10-17. Retrieved 2023-12-19.
  8. [8]
    "The Best Street Style From Tokyo Fashion Week". British Vogue. 2019-03-21. Retrieved 2023-12-19.
  9. [9]
    Mau, Dhani (2023-03-23). "Tokyo Fashion Week Street Style Rejects Every Fashion Rule You've Ever Heard". Fashionista. Retrieved 2023-12-19.
  10. [10]
    "Article: Beyond the Big Four: The Fashion Weeks You Need to Know About | Fashion Minority Report". fashionminorityreport.com. Retrieved 2023-12-19.
  11. [11]
    草野貴俊 (2019-06-25). "東コレ公式から冠スポンサー、アマゾンの名前が消える". WWDJAPAN (in Japanese). Retrieved 2023-12-19.
  12. [12]
    "ベンツからアマゾンへ 東京ファッション・ウイークの冠スポンサーが交代". WWDJAPAN (in Japanese). 2016-07-20. Retrieved 2023-12-19.
  13. [13]
    "「Rakuten Fashion Week TOKYO 2020 A/W」開催中止のお知らせ | Rakuten Fashion Week TOKYO（楽天ファッション・ウィーク東京）". rakutenfashionweektokyo.com (in Japanese). Retrieved 2023-12-19.
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