TIMES Celebex is the official rating of the Bollywood Stars in India and Worldwide. Based on various parameters T Score is calculated and the Bollywood actors and actresses ranked. The score and the ranking is a representation of the good influence and power of these stars over the audience.^[1]

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TIMES Celebex powered by Zoom calculates the ‘T Score’ based on the star's popularity, performance and visibility by measuring various parameters ranging from Box Office performance to PR buzz to Online following and more. Following are the key determinants of the T Score

• Box Office Returns and Recognition
• Ability to stay in the news across print and TV
• Visibility through Brand Endorsements on Print and TV
• Promotions of their upcoming movie releases on Print and TV
• Popularity among fans across mediums including the Internet and Social Media

TIMES Celebex is the most robust and factual ratings index for Bollywood celebrities as it is based on comprehensive data and hard facts rather than the subjective perception of a jury alone. Data is sourced from credible external agencies that service the media industry and collated from 60+ publications, 250+ TV channels, 10000+ cinema halls and millions of users across the Internet. Calculated month-on-month, TIMES Celebex is a dynamic index and hence a very current measure of a Celebrity's power as opposed to any other one-time annual report.^[2]

• Zoom
• Bollywood
• Cinema of India