Technicolor

Technicolor is a series of color motion picture processes, the first version dating back to 1916,[1] and followed by improved versions over several decades.

"Technicolor is natural color" Paul Whiteman stars in the King of Jazz ad from The Film Daily, 1930

Definitive Technicolor movies using three black and white films running through a special camera (3-strip Technicolor or Process 4) started in the early 1930s and continued through to the mid-1950s when the 3-strip camera was replaced by a standard camera loaded with color negative film. Technicolor Laboratories were still able to produce Technicolor prints by creating three black and white matrices from the Eastmancolor negative (Process 5).

Process 4 was the second major color process, after Britain's Kinemacolor (used between 1908 and 1914), and the most widely used color process in Hollywood during the Golden Age of Hollywood. Technicolor's three-color process became known and celebrated for its highly saturated color, and was initially most commonly used for filming musicals such as The Wizard of Oz (1939) and Down Argentine Way (1940), costume pictures such as The Adventures of Robin Hood (1938) and Gone with the Wind (1939), the film Blue Lagoon (1949), and animated films such as Snow White and the Seven Dwarfs (1937), Gulliver's Travels (1939), and Fantasia (1940). As the technology matured it was also used for less spectacular dramas and comedies. Occasionally, even a film noir—such as Leave Her to Heaven (1945) or Niagara (1953)—was filmed in Technicolor.

The "Tech" in the company's name was inspired by the Massachusetts Institute of Technology, where Herbert Kalmus and Daniel Frost Comstock received their undergraduate degrees in 1904 and were later instructors.[2]


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