In the terminology of professional sports in North America, teams are often said to be based not in a city but in a media market. The size of the media market is usually a good indication of the potential viability of a major league team. A small market team is likely to struggle to compete financially against teams from larger markets and may therefore also be outbid in the competition for top talent. This has led to calls for revenue sharing, luxury taxes, and / or salary caps in most North American sports leagues in order to ensure competitive balance or parity.

This article includes a list of references, related reading, or external links, but its sources remain unclear because it lacks inline citations. (August 2021)

• List of North American media markets

• Column: "Small Market Mania" by Jonathan Phillips, Sports Illustrated
• Handbook on the Economics of Sport by Wladimir Andreff and Stefan Szymanski

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