Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
|Broadcast area||United Kingdom|
|Headquarters||Sky Campus, Isleworth, London, England|
|Picture format||1080i HDTV|
(downscaled to 16:9 576i for the SDTV feed)
|Owner||Sky Group (Comcast)|
|Launched||27 March 1990|
|Former names||The Sports Channel (1990–1991)|
|Sky Go||Watch live|
(UK and Ireland only)
|Now TV||Watch live (UK and Ireland only)|
|Virgin TV Go||Watch live (UK only)|
Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1, Action and Arena are available as a premium package on top of the basic Sky package. These services are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the United Kingdom and Ireland. Sky Sports News, Sky Sports Racing and Sky Sports Mix are all provided as part of basic packages. The Sky Sports network is managed by Jonathan Licht.