The company was founded in England in 1917. Brothers Michael and Christopher Smith bought controlling shares in the footwear company, Bensonshoe, in 1980 (which was founded by their grandfather.)[5] By 2000, the company had 184 stores and late that year acquired The Oliver Group plc which added a further 258 stores to its portfolio.[5]
In September 2007, Shoe Zone acquired the shoe retailer Shoefayre for an undisclosed sum from its parent, The Co-operative Group, adding 300 stores to Shoe Zone's portfolio.[5] In January 2009, it bought Leicester-based Stead & Simpson and converted many stores to the Shoe Zone brand.
In 2021, the company made headlines when Peter Foot stepped down as finance director and was replaced by Terry Boot, a humorous double example of aptronyms.[6]
The company suffered from the COVID-19 pandemic and related lockdowns which resulted in declining revenue. In 2020, Shoe Zone raised debt for the first time in 15 years with a £15M CLBILS facility from NatWest.[7]
In 2021, Shoe Zone returned a profit of £9.5M and the company announced it was debt free in January 2022.[2]