Servis_Group

Service Industries Limited

Service Industries Limited

Pakistani multinational shoes and tire manufacturer

Service Industries Limited (SIL) (Urdu: سروس انڈسٹریز لمیٹڈ), doing business as Servis, is a Pakistani multinational shoes and tire manufacturer which is based in Lahore, Pakistan.[2][3]

Quick Facts Trade name, Company type ...

Service factories are located in the Pakistani cities of Gujrat, Muridke, Nooriabad, Raiwind, Negombo, Sri Lanka.[3] The company had humble beginnings in 1941. Servis Shoes is a shoe manufacturing company and Servis Tyres is a tire manufacturing company working under the Servis Industries Limited.[4]

History

Service Industries Limited (SIL) was founded in 1941 by a group of college friends, namely Chaudhry Nazar Mohammad, Chaudhry Muhammad Hussain, and Chaudhry Mohammad Saeed.[5] It initially produced handbags and sports goods.[6] During World War II, Service supplied boots to the British Indian Army.[6] In 1953, the company established Halal Tanneries, and in 1954, it opened a shoe manufacturing plant in Gulberg industrial area of Lahore.[6]

In 1959, Service relocated its operations to Gujrat, where it opened Pakistan's first organized shoe factory.[6]

From the 1960s to the 1980s, Service diversified its product portfolio to include textiles, motorcycle tires, and gas masks.[6] In 1965, the company formed a retail subsidiary called Service Sales Company (SSC), which opened stores near those of its competitor, Bata Pakistan.[6] By 2007, SSC had surpassed Bata in sales, and by 2010, SIL had become a major shoe exporter and had over 450 retail outlets in Pakistan.[6]

In 2011, Service's ownership was passed to the founders' descendants, with Omar Saeed, a third-generation family member, becoming the CEO.[6] Under Saeed's leadership, SIL introduced changes in its retail operations, such as adopting a new store format under the Shoe Planet brand, which contributed to business growth.[6] During this period, SSC also made changes in its managerial practices and product offerings.[6]

Subsidaries

  • Service Retail[7]
  • Servis Tyres
  • Service Industries Capital
  • SIL Gulf FZE
  • Dongguan Service Global
  • Service Global Footwear (79.43%)
  • Service Long March Tyres (32.09%)

Footwear brands

  • Servis[7]
  • Cheetah, sport shoes
  • Don Carlos, men's formal footwear
  • Shoe Planet, high fashion brand shoes[7]
  • Liza, shoes for women
  • Lark and Finch shoes
  • Calza, shoes for men
  • T.Z, shoes for kids
  • Klara Shoes
  • Ndure

See also

References

  1. [1]
    "Service Industries Limited Annual Report 2023". Retrieved 18 May 2024.
  2. [2]
    Jamal, Nasir (11 April 2016). "Responding to the call for diversification". DAWN.COM.
  3. [3]
    "Servis: the iconic shoe company doubles down on its tyre manufacturing business". Profit by Pakistan Today. 17 January 2021.
  4. [4]
    Servis Group incorporating wholly-owned subsidiary company Business Recorder (newspaper), Published 17 October 2015, Retrieved 8 May 2019
  5. [5]
    Hussain, Dilawar (7 April 2014). "Putting the best foot forward". DAWN.COM.
  6. [6]
    Chatha, Kamran A. (4 March 2019). "Service Tyre and Tube Division: Strategic Capabilities for Business Growth". Asian Journal of Management Cases. 16 (1): 51–75. doi:10.1177/0972820119825981 – via CrossRef.
  7. [7]
    Competition in shoe market is heating up, Business Recorder, Published 31 March 2017, Retrieved 8 May 2019
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