Rasam (English: Custom) is a 2014 Pakistani social drama serial directed by Asim Ali. It was premiered on 1 May 2017. The serial is written by Samina Aijaz and produced by Gold Bridge Media in collaboration with Habib Jaan. The serial features Sumbul Iqbal, Junaid Khan, Hassan Niazi and Javaid Sheikh in lead roles.^[1][2][3] The serial is based on how a mistake during performing traditions, changes the lives of Ali and Amber.

Everything is going well until all is lost, not just for Ali (Junaid Khan) but for Amber (Sumbul Iqbal) as well and only for a stupid mistake committed in a mehndi ceremony by a family member which leaves everyone in shock. They say these Rasam's are the flavors of our wedding ceremonies but not for Amber. What is it that the future holds for girls like Amber, isn't she a victim of these Rasam's

• Sumbul Iqbal as Amber
• Junaid Khan as Ali
• Hassan Niazi as Shehzad
• Javed Sheikh as Sattar, Father of Amber
• Ghazala Kaifee as Asma, Mother of Amber
• Rija Ali as Tajwar, Sister of Ali
• Amir Qureshi as Asad, Husband of Tajwar
• Kaif Ghaznavi as Noreen, Second wife of Ali
• Humaira Ali as Yasmeen, Mother of Ali
• Ali Anwar as Ahmed, Brother of Amber
• Beena Chaudhary as Zahida, Phuppo of Ali
• Faria Sheikh as Hina, Daughter of Zahida
• Birjees Farooqi, Mother of Shehzad
• Sonia Rao as Shela, Friend and colleague of Amber
• Mahrukh Rizvi as Reena, Love interest of Asad

In May 2014, Geo TV was banned by PEMRA^[4] for airing blasphemous content on Geo Entertainment in its morning show Utho Jago Pakistan. Therefore, the serial was on hiatus along with other serials of the channel for few months.

The serial could not do better on the ratings charts due to the unavailability of the channel in some parts of the country. It was also criticized by the viewers for its weak story line and flaws in direction.^{[citation needed]}