Poco_(company)

Poco (smartphone)

Poco (smartphone)

Chinese Smartphone company, a subsidiary of Xiaomi

Poco (stylised as POCO), formerly known as Poco by Xiaomi is a Chinese brand specialized in smartphones. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent brand on 17 January 2020,[1][2][3] followed by its global counterpart on 24 November 2020.[4][5][6] Poco released its first smartphone, the Pocophone F1 in August 2018.[7][8]

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History

The Poco brand was launched as a Xiaomi sub-brand in August 2018. The Poco sub-brand had a small team within Xiaomi, and chose the name Poco as it represented the team since "poco" means "a little" in Spanish and Italian.[9][10] Xiaomi introduced the Pocophone F1 under the Poco branding which became a success.[11] Poco India became an independent brand before the launch of its second device in January 2020. During the span of 3 years, the brand launched 11 devices, most of them are rebranded Redmi smartphones.[12] [13]

In January 2021, Poco India introduced its new mascot and slogan Made of Mad.[14]

Smartphones

Poco F Series

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Poco X Series

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Poco M Series

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Poco C Series

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Smartwatch

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Update Policy

The Android and MIUI update support may vary depending on the series model.[17]

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References

  1. [1]
    "Xiaomi is spinning off its Poco brand into a new company". Engadget. 17 January 2020.
  2. [2]
    "Poco is now an independent brand under Xiaomi". Android Police. 17 January 2020.
  3. [3]
    "Xiaomi is spinning off low-cost Pocophone brand". South China Morning Post. 20 January 2020.
  4. [4]
    "POCO Global announces that it is now an independent brand". Gizmochina. 24 November 2020.
  5. [5]
    "Poco Is Becoming an Independent Brand Globally, After Being Part of Xiaomi for Over 2 Years". Gadgets 360. 25 November 2020.
  6. [6]
    "Poco Parts with Xiaomi After Two Years and Becomes an Independent Brand". WoahTech. 27 November 2020.
  7. [7]
    "POCO F5 India pricing leaked by tipster ahead of Launch". It's Techy. 17 January 2020.
  8. [8]
    "Xiaomi Pocophone F1 launches globally in 65 countries". xda. 27 August 2018.
  9. [9]
    "Xiaomi creates new Poco brand to take on Samsung, Huawei in premium smartphone market". South China Morning Post. 14 August 2018.
  10. [10]
    "Why Xiaomi created the POCO sub-brand". Nerds Chalk. 12 September 2018.
  11. [11]
    "POCO F1 review, 18 months later: Still going strong in 2021". android central. 8 December 2021.
  12. [12]
    "Country Director of POCO, Anuj Sharma explains the reason for rebranding Redmi devices". gizmochina. 8 October 2020.
  13. [13]
    "POCO explains why some phones are rebranded Xiaomi devices". 91mobiles.
  14. [14]
    ""The new POCO mascot will be our brand ambassador, sans the celeb cost and baggage": POCO's Anuj Sharma". afaqs!. Retrieved 2021-04-06.
  15. [15]
    "Xiaomi Community". new.c.mi.com. Retrieved 2024-05-29.
  16. [16]
    "Poco Watch review | 144 facts and highlights".
  17. [17]
    "Xiaomi's Update Policy". telegram.
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