PVR_Pictures

PVR Inox Pictures

PVR Inox Pictures

Film distribution company in India


PVR Inox Pictures (formerly PVR Pictures) is Private limited distribution arm of PVR INOX, which also owns PVR Cinemas and INOX Leisure, two of the largest multiplex companies in India. PVR Pictures was renamed as PVR INOX Pictures post the completion of the merger between PVR and INOX Leisure, and the announcement was made at the Cannes Film Festival.[1]

Quick Facts Company type, Headquarters ...

History

The company has its origin is Priya Cinema in Vasant Vihar in South Delhi, which was bought by current owner 's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.[2][3]

PVR Pictures film production début came in 2007 with Taare Zameen Par and Jaane Tu Ya Jaane Na.[4] It has distributed over 200 Hollywood films, including The Aviator, Mission: Impossible III, Kill Bill: Volume 1 and its sequel Volume 2, The Twilight Saga and Chicago; over 100 Bollywood films, including blockbusters such as Ghajini, Golmaal Returns, All The Best, Don, Sarkar Raj, Omkara and nearly 25 regional films since its inception.[citation needed] In October 2012 the company acquired the Indian distribution rights for the film adaption of Salman Rushdie's Booker Prize-winning novel Midnight's Children.[5] In July 2023, they released the highly anticipated film Past Lives directed by debutant Celine Song in India, after its world premiere at the Sundance Film Festival.  

Its CEO is Kamal Gianchandani,[4] and its current promoters are Ajay Bijli and Sanjeev Kumar Bijli. Ajay Bijli is the Managing Director of PVR INOX Ltd while Sanjeev Kumar Bijli is the Executive Director of PVR INOX Ltd.

Recently, the group had a tie-up with HP to open Asia’s first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida.

Following a merger between PVR and INOX Leisure in 2023, PVR Pictures was rebranded to PVR Inox Pictures. The company will continue acquiring international films, albeit on a larger scale, for the Indian market.[6][7]

Controversy

Since April 11, 2024 PVR decided to boycott all Malayalam language films.

Films produced

More information Year, Film ...

Director's Rare

The Following films were released under PVR Director's Rare Banner.

More information Year, Film ...

Films distributed

Hindi

Telugu

Tamil

Kannada

Bengali

Marathi

Gujarati

International films in India

Notes

  1. Woody Allen, the director of Blue Jasmine, refused to accommodate mandatory anti-smoking ads at the film's beginning and anti-smoking text messages at the bottom of scenes showing characters smoking, forcing PVR to cancel the film's Indian release as Allen had creative control over the release as per the distribution agreement signed for the film. The film has since neither been broadcast on linear television nor been made available on streaming services.[9]

References

  1. "PVR Pictures renamed as PVR Inox Pictures". The Hindu Business Line. 17 May 2023. Retrieved 11 September 2023.
  2. "Questions & Answers: Ajay Bijli". Wall Street Journal. 24 November 2009. Retrieved 24 September 2014.
  3. Peerzada Abrar (24 August 2012). "How Ajay Bijli, the man behind PVR, managed to crack the movie theater business in India". The Economic Times. Retrieved 24 September 2014.
  4. Ramnath, Nandini. "PVR to distribute 'Midnight's Children' in India". Mint. Retrieved 22 October 2012.
  5. Ravindran, Nirmala (13 August 2012). "Chinwag with... Manav Kaul". Bangalore Mirror. Archived from the original on 18 September 2022. Retrieved 18 September 2022.
  6. Kay, Jeremy (10 June 2022). "FilmNation sells out on 'The Crow' reboot in Cannes (exclusive)". ScreenDaily. Retrieved 12 August 2022.

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