The first edition of the tournament began in the 1985 PBA season with guest team, the famed Northern Consolidated RP national squad winning over Manila Beer, via a four-game sweep.
A year later, Tanduay defeated Great Taste to win the title. But, from 1987-1989, San Miguel Beer dominated the tournament. In 1987, they defeated the Hills Bros Coffee Kings in five games. A season later, the Beermen beat Shell, 4–1, and in 1989, they beat arch-rival Anejo Rhum, to complete the 1989 grand slam.
The tournament took a hiatus for the next 14-years, before new commissioner Noli Eala, revived the conference in 2003. The tournament allowed teams to take an import, with a maximum height limit of 6-4 below. The Coca-Cola Tigers, defeated sister team, and defending champion San Miguel Beermen (technically defending the titles won from 1987 to 1989) in seven games.
In 2004, the league scrapped the said name, replacing it with the PBA Fiesta Conference.