Nishiki (Japanese: 錦, a character that the brand also uses as its logo) is a brand of California-grown, medium grain rice sold by JFC International. The species of Nishiki Brand Rice is known as New Variety, which includes Kokuho Rose and M401. New Variety is a medium-grain rice, very similar to Calrose rice (M201 and M202).

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In Japan, some unrelated breeds of rice also have "Nishiki" in their names, such as Yamada Nishiki, which is used to brew sake.

• Product Description for Nishiki rice

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