NexCen_Brands

Global Franchise Group

Global Franchise Group

American brand management company

Global Franchise Group was a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specialized in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties and was acquired by FAT Brands in July 2021.[citation needed]

Quick Facts Industry, Founded ...

Global Franchise Group operated more than 1,400 franchised and corporate stores in 14 countries. The organization's mission was to "Champion Brands and the People Who Build Them".[citation needed]

History

  • November 2006: Acquired The Athlete's Foot, a franchised athletic footwear and apparel retail brand
  • February 2007: Acquired:
  • May 2007: Acquired Waverly (founded in 1923), a fashion and lifestyle brand in the home category. Its brand family includes Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade.
  • August 2007: Pretzel Time and Pretzelmaker, two franchised brands in the hand-rolled pretzel category, were acquired from Mrs. Fields.[1]
  • November 2007: Acquired Shoebox New York, a multi-brand retailer for footwear, handbags, and accessories
  • January 2008: Acquired Great American Cookies from Mrs. Fields.[2]
  • September 2008: Waverly sold to Iconix Brand Group
  • December 2008: Bill Blass sold to Peacock International Holdings
  • July 2010: NexCen properties sold to Global Franchise Group
  • July 2012: Global Franchise Group sold The Athlete's Foot to Intersport, LLC[3]
  • August 2014: Global Franchise Group acquired Hot Dog on a Stick from bankruptcy[4]
  • September 2017: Global Franchise Group acquired Round Table Pizza.[5]
  • July 2021: Global Franchise Group acquired by FAT Brands.[6]

References

  1. [1]
    "NexCen Brands Is Still Hungry" Archived 2008-04-15 at the Wayback Machine, Restaurants & Institutions, August 15, 2007
  2. [2]
    "NexCen Purchases Great American Cookie Co. for $93.7 Million". QSR magazine. January 29, 2008.
  3. [3]
    "Intersport Corp. to Acquire The Athlete's Foot | SGB Media Online". sgbonline.com. October 24, 2012. Retrieved July 20, 2020.
  4. [4]
    Global Franchise Group adds Hot Dog on a Stick
  5. [5]
    Maze, Jonathan (September 15, 2017). "Great American Cookies owner buys Round Table Pizza". Nation's Restaurant News.
  6. [6]
    "FAT Brands Completes Acquisition of Global Franchise Group".
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