iHeartRadio MMVAs
The iHeartRadio MMVAs were an annual awards show broadcast on Much to honour the year's best music videos[1] that was last held in 2018.
| iHeartRadio MMVAs | |
|---|---|
 | |
| Awarded for | Best in music videos |
| Location | Much Headquarters, Toronto, Ontario, Canada |
| Country | Canada |
| Presented by | Much |
| Formerly called |
|
| First awarded | June 25, 1990 |
| Last awarded | August 26, 2018 |
| Website | mmva.muchmusic.com[dead link] |
Originally debuting in 1990 as the Canadian Music Video Awards,[2] the awards were renamed in 1995 to the MuchMusic Video Awards, reflecting the original (1984–2013) "MuchMusic" name of the Much channel.[3] In 2016, the show was rebranded under the iHeartRadio banner after Much's parent company, Bell Media, reached a licensing agreement with iHeartMedia.[4] In 2018, the show's full name was officially dropped.[5]
In 2019, six years after changing the name of MuchMusic to Much, and having reduced its music video programming to just one hour daily (Much Retro Lunch),[6] the ceremony was not held, citing supposed scheduling conflicts with other events occurring in Toronto. Bell Media made no further announcements, and the MMVAs no longer exist, like all music programming on Much (Much Retro Lunch was dropped in 2020), with the August 2018 IHeartRadio MMVAs being the last presented.