Mr_Pibb
Pibb Xtra
Soft drink
Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink created and marketed by The Coca-Cola Company. It is a kind of pepper soda[2] with several variants.
| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | June 28, 1972 (as Peppo) June 26, 1974 (as Mr. Pibb) June 27, 2001 (as Pibb Xtra) |
| Discontinued | June 25, 1974 (as Peppo) June 26, 2001 (as Mr. Pibb) |
| Color | Caramel |
| Flavor | "Spicy cherry"[1] |
| Variants | Pibb Xtra Pibb Zero Pibb Xtra/Zero Cherry Pibb Xtra/Zero Cherry-Vanilla |
| Related products | Dr Pepper Dr. Wells Dr Thunder |
As of 2020, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.
First introduced as "Peppo" to compete against Dr Pepper,[3] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[4] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas[5] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[6] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[7]
In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.[8] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".[1][9][10]
Standard flavors
Pibb Xtra, introduced in 2001, replaced Mr. PiBB. It is not merely a re-branding, but a reformulation.
Pibb Zero replaced Diet Mr. PiBB.
Coca-Cola Freestyle flavors
Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.[11] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.
Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.
| Nutritional value per 12 fl oz (355 ml) | |
|---|---|
| Energy | 140 kcal (590 kJ) |
38 | |
| Sugars | 40 |
| Dietary fiber | 0 |
0 | |
| Saturated | 0 |
| Trans | 0 |
0 | |
| Vitamins | Quantity %DV† |
| Vitamin A equiv. | 0% 0 μg |
| Vitamin C | 0% 0 mg |
| Minerals | Quantity %DV† |
| Calcium | 0% 0 mg |
| Iron | 0% 0 mg |
| Potassium | 0% 0 mg |
| Sodium | 2% 40 mg |
| Other constituents | Quantity |
| Cholesterol | 0 |
| †Percentages estimated using US recommendations for adults,[12] except for potassium, which is estimated based on expert recommendation from the National Academies.[13] | |
- "Pibb Xtra". Pibb Xtra. Retrieved April 8, 2019.
- Helena Nichols. "14 Facts About Dr. Pepper That Are Pretty Fascinating". The Daily Meal.
- Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
- Soda Pop of the Week: Peppo, archived from the original on March 3, 2014, retrieved April 18, 2011
- "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
- "Dr Pepper Versus Pibb Xtra". HowStuffCompares. Retrieved November 18, 2019.
- Ruggiero, Lorretta (January 17, 2019). "Is Dr Pepper the Soft Drink of Texas?". Houston Press. Retrieved April 8, 2019.
- "Restaurant review: Welcome to Suntree, Charlie Graingers". Florida Today. Retrieved April 8, 2019.
- "Pibb Xtra – Freestyle Nutrition Facts | Product Facts". www.coca-colaproductfacts.com. Retrieved April 8, 2019.
- United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". Retrieved March 28, 2024.
- National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154.
- Official website
- Pibb Xtra at the Wayback Machine (archived April 27, 2002)
- Mr. Pibb at the Wayback Machine (archived November 11, 1998)