Auditions

For the first time ever, housemates were selected via open auditions rather than via home video. The open audition process would go on to feature in each subsequent series until the thirteenth series in 2012.

Format

The series followed the same format as previous series of the programme. Twelve housemates lived in isolation from the outside world in a custom-built house for a period of 71 days, hoping to be the last one to leave the house as the winner and walk away with a large cash prize.

Promoted as "Big Brother goes evil", Big Brother 5 saw numerous changes occurring to the game. The main twist of this series was that the grand prize had been increased to £100,000 for the winner, but was gradually taken away as the series went on based on Housemates' performances in various tasks. Nádia Almada, as the winner of the series, received a total of £63,500, meaning that the housemates lost £36,500 across the series. This series also became known for featuring the Big Brother Bedsit, into which Michelle and Emma were sent, unknown to the other housemates, when "evicted" from the house. Whilst in the Bedsit, they had a live feed of the house, which aired in the room non-stop for their viewing pleasure. They were granted access back into the house after five days. Yet another change in the format occurred on Day 69, when the Housemate with the fewest votes to win, was secretly evicted from the house through the Diary Room. This meant that only four Housemates would appear at the final, instead of five.

Broadcasts

The series premiered on 28 May 2004, on Channel 4. The contestants were recorded 24 hours a day^[1] with cameras fixed around the house, and had to wear portable microphones. Big Brother 5 was the third of the main series to feature a live launch.^[2] The launch night saw Davina give a house tour, as well as discuss rumours that had been going on about the series. She then introduced the new Housemates, and they entered the house live.

Channel 4 broadcast a daily highlights show, and from the first week there was a live eviction show hosted by Davina McCall, where the evicted housemate was interviewed. In the nightly highlight episodes, viewers are shown various highlights of a specific day in the house. Big Brother 5 saw the return of the psychiatrists providing commentary on events in the game, with the episodes featuring them being the highlights show after the most recent eviction. The live eviction episode was held on Friday, with a pre-eviction episode and an official eviction episode being held with a 30-minute gap between them. The series ended on 6 August 2004, lasting for a total of 71 days. This made it the longest season of the series at the time.

Spin-off programme Big Brother's Little Brother returned for a fourth year and second year on Channel 4, and was hosted once again by Dermot O'Leary. Live coverage continued to be a major part of E4's daily and nightly schedule.

The Saturday Night Live spin-off series, first introduced in Big Brother 3, saw Housemates competing in live tasks. It would last until midway through this series when it was axed due to poor ratings.

A new spin-off programme entitled Big Brother's E-Fourum, a nod to the network, was hosted by comedian Russell Brand, and featured an audience and viewer discussion and debate on housemates and events going on inside the house. The latter programme returned in subsequent series under a retooled format and was renamed Big Brother's Big Mouth. E4 once again screened Nominations Uncut on Tuesdays featuring extended nominations. Another new show Diary Room Uncut was broadcast on Thursday evening, featuring extra material from the Diary Room, if no nominations took place, Diary Room Uncut would be shown in place of Nominations Uncut.

Prizes

The thirteen Housemates in the game were competing for the grand prize, which eventually amounted to £63,500. Each week, the Housemates attempted to complete various tasks assigned by Big Brother in exchange for a weekly budget, which they used to buy food and luxuries; this included buying things such as alcohol and cigarettes.

House

The Big Brother house has been located at Elstree Studios, Borehamwood, Hertfordshire since Big Brother 3 onward. To go along with the format change of the "evil" Big Brother this year, the house was much smaller in size. The house was one-third smaller, and featured an elevated floor and a lowered ceiling, adding a feeling of claustrophobia. The kitchen remained simple, with only necessities such as an oven (on which the only reference of time was located in the entire house), fridge, and sink. There was only one bedroom, and housemates were required to go through the garden to get to the bedroom. With eight single beds and two double beds, housemates were forced to share beds, and when a Housemate was evicted from the series, their bed was removed from the house, effectively preventing bed swapping. The showers in the bathroom this season were made of glass which led out into the garden, thus providing Housemates with no privacy. The Diary Room this season featured a red and blue background, with a large red chair which was attached to the wall. Big Brother 5 was the first series to not feature the chickens in the backyard. The house for this series was later described as being "horrible",^[3] with a member of production stating it was "designed to be as uncomfortable as possible, with none of the luxury gadgets of previous years."^[4]

Notes

Background

On Day 15, Emma and Michelle were sent to a secret room in the House named "the Bedsit" as part of a fake eviction. They were given access to live streaming from the House and were able to observe housemates' conversations and play pranks on them.^[6] Under the impression that they had been evicted, some of the remaining housemates spoke poorly of Emma and Michelle.^[7]

On 16 June, which was Day 20 in the House, Emma and Michelle were returned to the House from the Bedsit. Upon their return, the housemates were provided with fancy dress costumes, party food and alcohol.

Incident

In the early hours of 17 June, some of the housemates engaged in a playful food fight, leaving the communal living area in a mess. When Jason insisted that they tidy up their mess, Marco refused, prompting an argument between the pair.^[8] Nádia and Emma intervened in defence of Marco, with Nádia flipping over a table and, at one point, she slapped Jason.^[9]

The argument continued to escalate, with Emma and Victor squaring up to each other. Emma and Victor began throwing more food at each other, with Emma eventually throwing an empty tray at him. When Victor retaliated by throwing the same tray at Emma, hitting her in the back of the head, she raced towards him, and a scuffle ensued, while other housemates attempted to separate them.^[10] Big Brother repeatedly called Victor to the Diary Room and, as Stuart attempted to get him to comply, Emma was physically carried to the bedroom by Dan, whilst she screamed "I'll fucking kill you" at Victor.^[8]

The arguments led to Shell becoming very emotional, and she hid in the bathroom where she was comforted by Vanessa. Nádia entered the bathroom with the intent of apologising for upsetting Shell but ended up having an argument with Vanessa.

At the beginning of the altercations, Big Brother placed security guards into the camera runs surrounding the House. Approximately twenty minutes after the altercations began, Big Brother sent the guards into the House via the bedroom. Housemates were then separated and monitored throughout the night by guards stationed within the House.

Response within the House

The events of the night led Jason to decide to walk from the game, though he was later talked out of it.^{[citation needed]} Emma was placed back in the Bedsit, in an attempt to separate her from the rest of the housemates. Housemates Jason, Marco, Nádia, Vanessa, and Victor were all given formal warnings by Big Brother as a result of their behaviour during the incident.

Due to the incident, the planned eviction for Day 22 was postponed until the following week;^[11] Daniel and Vanessa still remained nominated for eviction.^[12] On Day 23, after spending two days in the Bedsit, Emma was officially ejected from the House by Big Brother.^[13] In a statement released by the show, which was also read to the housemates, Big Brother clarified that there was no suggestion that she was "any more to blame" than anyone else for the incident, but that reintroducing her to the House "may [have increased] the risk of a repeat incident".^[13][14]

Public reaction, broadcaster response and aftermath

The event caused much controversy outside the House. Some of the incident was streamed live on Channel 4's sister channel E4, and online. Once the major scuffle between Emma and Victor ensued, the video stream cut to a "safety shot" of the garden. However, the audio continued, and screaming, shouting, glass breaking and Big Brother's repeated requests for Victor to come to the Diary Room could be heard. At approximately 2 am, live streaming was suspended and did not resume until 3:06 am.^[9] A number of viewers of the live streaming called the police over the incident, who arrived at the scene and requested a tape of the event.^[6] A spokeswoman for the Hertfordshire Constabulary stated: "Our officers are currently in liaison with members of the Big Brother production team to see whether further action needs to be taken."^[15]

The incident led to backlash from viewers, who criticized Channel 4.^[6] At 6 pm on 17 June, Channel 4 and Endemol issued the following statement:

The welfare and safety of the housemates is always our overriding concern, and with that in mind, the production team decided to intervene last night at a point where they felt the confrontation between the housemates had reached an unacceptable level. Our on site security team diffused [sic] the confrontation and the housemates were calmed down and sent to bed. The Big Brother production team has been talking to all housemates individually over the course of today with a view to sorting out tensions in the house and are closely monitoring them. They will be encouraging the housemates to work through their issues as a group. If they do not feel this is feasible they will consider an alternative course of action to guarantee the welfare of the housemates. As always, professional psychologists are monitoring the situation and are on hand if any of the housemates wish to speak to them. The local police have made enquiries about events in the house last night following a handful of calls from members of the public. At present they have given us no indication of any issues arising from last night's broadcast.^[16]

Professor David Wilson, a criminologist working as a consultant on the series, decided to leave Big Brother.^[12][17][18]

On 19 June, two days after the incident, Hertfordshire Constabulary released a joint statement with Channel 4 and Endemol, noting that they were "happy with the steps that Channel 4 and Endemol have taken since [the incident] to guarantee the safety of the housemates".^[19]

Media regulator Ofcom received over 300 complaints^[20] from viewers about the incident. After conducting an investigation, they concluded that the highlights show had been "appropriately edited and scheduled",^[20] and had therefore not breached the Broadcasting Code. However, they also concluded that the live streaming of the event had breached the Code. They opined that "Channel 4 was continuing to treat as entertainment, a situation that had, from what viewers could see, become serious",^[20] and "the intensity and repetition of verbal and physical violence exceeded viewers’ expectations".^[20]

On the same day as Ofcom's adjudication was published, Channel 4 responded, stating: "The producers at the Elstree studio were very confident that the situation in the house was under their control [...] they decided that the events in the house should be relayed to viewers until the shouting had abated to reassure viewers that the outcome was not as bad as they might otherwise have imagined. Ofcom took a different view and we must accept their decision."^[21]

The fight was later spoofed on the MTV series TRL, during which Emma, Marco, Vanessa, and Victor were present.^[22]