Sofie is a successful married mother of two starting a six month consultancy helping indie publishing house Lund & Lagerstedt turn digital in order to survive. At work she is frustrated multiple times by Max, the young IT consultant whose noisy drilling interrupts her day. Sofie tells Max to drill off-hours and so he comes in late at night to finish his work, inadvertently catching Sofie masturbating at her desk and taking a picture of Sophie in the act. The next day he shows her the picture and teases her by loudly drilling near her office. After Sofie offers Max money to delete the photo, he surprises her by asking her to simply buy him lunch at Burger King. After allowing her to verify that the photo is gone, Sofie steals Max's phone, saying she will only return it in exchange for Max doing something fucked up at work.

As the publishing house becomes embroiled in a scandal involving one of their authors going public about being sexually harassed by another one of their authors, Max defuses the situation by posting a "clit pic" to the press's Instagram account and claiming they were hacked by haters of free speech. Sofie returns Max's phone and then gives him her favourite lipstick, asking him to tell her what to do in order to get it back.

Sofie learns that the publishing house has committed to a multi-million dollar advance to actress Lena Endre. Hoping for a gossipy confessional about her romance with director Ingmar Bergman they are surprised to find the end product a poorly written dreck and that Endre's relationship with Bergman was purely professional.

At work Max challenges Sofie to yell at someone who is not him. When her attempts go awry she finally succeeds in yelling at a man who bumps into her on the street and later discovers the man was Endre's agent and because of the kerfuffle the press is now releasing Endre's memoir unedited.

Sofie attends an event with her husband, a successful commercial director, but after some networking makes him feel old and over the hill, he mocks Sofie in front of their friends by bringing up her long abandoned writing ambitions, including the novel she wrote called Love & Anarchy. To comfort herself, she challenges Max to create a little anarchy during their meeting the following morning.

The publishing house deals with the details of The Train an award-winning novel they published which is being turned into a movie to be aired on StreamUs. Tired of viewing successive versions of the movie, Friedrich signs off on the final version of the film without seeing it, only to discover the ending has been drastically altered. Unable to change it, Friedrich finds himself unable to tell the author the truth.

At work, with Ronny gone for the day, Sofie orders Max to act like the CEO. When he completes the dare he challenges Sofie to dress up like her favourite singer, Cyndi Lauper, for the day.

After learning that Ronny has sold his company to StreamUs and that he intends to implement a hiring freeze, Sofie counsels Max to become a permanent employee of the company. After being refused by Ronny, Max complains to his roommate, who employs a harebrained scheme to get Ronny to change his mind.

When Max succeeds, he kisses Sofie and then challenges her to walk backwards for the rest of the day, which she does at work and then continues to do at home, much to her husband's displeasure.

At an important book fair, Sofie and Max can't stop daring each other to do increasingly risky activities. When Sofie orders Max to liven up a luncheon, he spikes the deserts with cannabis which cause Friedrich and Denise to get high and botch their presentation on the merger between Lund & Lagerstedt and StreamUs.

After having sex at the book fair, Sofie tries to avoid Max. When he turns up at her home they are interrupted by her husband. Sofie later apologizes and the two reconcile, eventually having sex in Max's crowded apartment.

Sofie tries to play the good wife and mother at home, but her daughter's birthday is interrupted by her father's left-wing ravings, causing a disaster for the entire family.

Meanwhile the publishing house tries to get past the disaster at the book fair by throwing one of their authors under the bus and provoking his ex-wife (Lisa Langseth), now a reviewer, into writing a scathing review of his new book.

Rattled by her father's stint in a psychiatric ward, Sofie focuses on protecting her daughter Isabell who is overcome with grief. When her husband makes fun of Sofie for using a metaphor from her abandoned novel to comfort Isabell, she decides to go behind his back and allow Isabell to see her father.

Meanwhile Max heads home for his stepfather's birthday after being challenged by Sofie to stand up to his domineering and controlling mother.

After learning that Sofie brought their daughter to visit her father in the psychiatric ward, her husband makes vague threats about her mental health which cause Sofie to quit her job and accept his suggestion that they move to London for a year. She abruptly breaks up with Max at work, telling him that they were only playing a game.

When her husband makes allusions to medicating her while at a spa, Sofie runs away and returns to the press in time to torpedo their presentation for StreamUs.