Early career

Clifford attended the New England School of Design.^[2] With little intention of entering the bridal industry, his unclear plans after college resulted in him working at the House of Bianchi in Boston where he began his career as a designer.^[2]

Following his two years at the House of Bianchi, Clifford worked at Priscilla of Boston.^[2] During his time at Priscilla, he designed clothing for the First Family (the daughters of presidents Lyndon B. Johnson and Richard Nixon).^[3] James often cites the Johnson wedding, in which he designed and created the bridal party’s gowns in the Lincoln bedroom, as one of the finest moments of his career.^[1] After 19 years at Priscilla of Boston, James moved to New York City as head designer at Galina-Bouquet, Inc., where he was featured in the company’s advertisements.^[1]

In 1987, Clifford joined a major bridal manufacturer under his own label.^[3] His label was the only publicly held bridal house in the country. Originally James Clifford was known as Jim Hjelm, but rights to his name as a designer were taken away by JLM Couture in legal disputes.^[1] His gowns veered on the side of traditional and incorporated nets, silks, and lace.

Twenty-first century

In 2004, Clifford joined Mon Cheri to launch The James Clifford Collection.^[3] This collection remains popular as James continues to produce timeless gowns.^{[citation needed]}