"I'm Just Ken" is a song performed by Canadian actor Ryan Gosling for the 2023 film Barbie. It was written and produced by Mark Ronson and Andrew Wyatt and appears on the soundtrack album Barbie the Album. As of August 2023^[update], the song had over 100 million streams on Spotify^[1] and over 3 million views on YouTube.^[2] It won Best Song at the 29th Critics' Choice Awards and was nominated for Best Song Written for Visual Media at the 66th Annual Grammy Awards and Best Original Song at the 96th Academy Awards.

"I'm Just Ken" is described as a sentimental "'80s power ballad."^[3] Ahead of the film's release, marketing and promotional materials often contained the tagline, "She's everything. He's just Ken," an allusion to the song.^[4]

"I'm Just Ken" was one of the first songs written for Barbie the Album. Producer Mark Ronson was inspired to write the ballad after reading the Barbie script and sympathizing with Ken's character.^[4]

I instantly had this idea for this lyric: "I'm just Ken / Anywhere else I'd be a 10." It just seemed funny. It felt a little bit emo, like, this poor guy. He’s so hot, but can’t get the time of day.

— Mark Ronson, on writing "I'm Just Ken" for Barbie the Album^[4]

Ronson recorded a demo of "I'm Just Ken" and sent it to director Greta Gerwig, although he was not expecting it to be included in the film. Gerwig, however, loved the song and played it for Ryan Gosling, who plays Ken.^[4] Gosling stated that it affected him "deeply"^[3] and asked if he could perform it in the film.^[5] Gerwig had to rewrite an important scene in the film to accommodate the new addition.^[4][6]

Ronson's colleague and fellow producer on the soundtrack, Andrew Wyatt, wrote the rest of the song before Ronson flew to London to record the vocals with Gosling at Eastcote Studios in March 2022.^[3][7] In an interview with Vulture, Ronson stated, "In the studio with Ryan, it was really his performance that lifted the whole thing. All these lines that felt a little bit throwaway-ish, delivered by him, suddenly took on much more."^[6] Gosling only had two to three hours to record the track.^[7][8]

After Gosling recorded his vocals, Ronson sent the track to Guns N' Roses guitarist Slash, who found it "cool" and agreed to play guitar on the song.^[8] Guitarist Wolfgang Van Halen and Foo Fighters drummer Josh Freese also played on the track.^[6][9]

Ahead of Barbie's release, Warner Bros. released a clip of Gosling's performance of "I'm Just Ken" on July 10, 2023.^[10][11] A "behind-the-scenes" music video mixing rehearsal footage with clips from the actual musical sequence in the film was released on August 21, 2023.^[12]

Gosling performed the song live at the 96th Academy Awards on March 10, 2024. The performance paid homage to the "Diamonds Are a Girl's Best Friend" sequence from the 1953 film adaptation of the stage musical Gentlemen Prefer Blondes starring Marilyn Monroe, as well as the choreography of Busby Berkeley. Gosling was joined by Ronson on bass, Wyatt on piano, and Wolfgang Van Halen and Slash on guitar, as well as his Barbie co-stars Simu Liu, Ncuti Gatwa, Kingsley Ben-Adir, and Scott Evans. The performance was choreographed by Mandy Moore, who also choreographed Gosling in La La Land.^[38][39]

On the October 14, 2023, episode of Saturday Night Live, comedian Pete Davidson parodied the song as “I'm Just Pete” to mock his personal life.^[40][41]

On March 15, 2024, British comedian Lenny Henry parodied the song as "I'm Just Len" as part of his final year as host of Comic Relief's annual Red Nose Day telethon.^[42]

All credits are adapted from the CD liner notes of Barbie the Album.^[43]