A goodwill tour is a tour by someone or something famous to a series of places, with the purpose of expressing benevolent interest or concern for a group of people or a region, improving or maintaining a relationship between parties, and exhibiting the item or person to places visited.

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Goodwill tours are meant to be friendly; however, in some cases, they may be intimidating to the people or the government at the place visited. At the same time, a visit by a goodwill tour might be used as a way of "reminding" the place and government visited of a friendship previously established or assumed.

• A goodwill tour of the Mediterranean by ships of the U.S. Navy.
• A goodwill tour by the Graf Zeppelin.
• A goodwill tour of the Commonwealths by the monarch.
• A goodwill tour of South America by the Pope.
• A goodwill tour of the United States by James Monroe

• The Latin America goodwill tour by President-elect Herbert Hoover in November–December 1928.
• The goodwill tour by the USS Maine (ACR-1) to Havana harbor.
• The goodwill tour to Japan by Admiral Perry in 1852.
• The goodwill tour to Japan by the San Francisco Seals (baseball) in 1949.
• Jacqueline Kennedy's 1962 goodwill tour of India and Pakistan
• The worldwide GIANTSTEP-APOLLO 11 Presidential Goodwill Tour by the Apollo 11 astronauts in 1969.