Full-service radio

Full service (also known as hometown radio) is a type of radio format; the format is characterized by a mix of music programming (usually drawing from formats such as adult contemporary, country, or oldies) and a large amount of locally-produced and hyperlocal programming, such as news and discussion focusing on local issues, sports coverage, and other forms of paid religious and brokered content.

It is found mainly on small-market AM radio stations in the United States and Canada, particularly on locally-owned stations in rural areas, although it was once the norm even in larger cities prior to about the 1970s and could be found in some large markets as late as the 1980s. The format differs from community radio in that full-service radio is almost always a commercial enterprise and is not as often ideologically-driven (especially liberal) as some of the more prominent community radio operators are. Nonprofit community radio stations often run formats comparable to those on commercial full-service radio, albeit usually with less mainstream music.


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