Ego Magazine was an online magazine geared towards the Desi [South Asian] diaspora. It published articles on culture, fashion, design, travel & entertainment. It also had sections on economic & political issues, technology and translations of Urdu and Hindi poetry. A highly popular online magazine, it was read by over 35,000 regular readers a month from over 55 countries when it started in 2003 and was particularly popular in the United States, Canada, Britain and Australia.

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EGO Magazine

Type of site	Online magazine
Available in	English
URL	egothemag.com/
Registration	No
Launched	2003
Current status	Defunct

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EGO Magazine [Dec 2003 - Sep 2011] was founded by Ayesha Khanna and headquartered in Manhattan, New York.

• Indian American
• Pakistani American