DJI

SZ DJI Technology Co., Ltd.[3] or Shenzhen DJI Sciences and Technologies Ltd. (Chinese: 深圳大疆创新科技有限公司; pinyin: Shēnzhèn Dà Jiāng Chuàngxīn Kējì Yǒuxiàn Gōngsī) in full,[4] more popularly known as its trade name DJI, which stands for Da-Jiang Innovations (大疆创新; Dà Jiāng Chuàngxīn; 'Great Frontier Innovations'), is a Chinese technology company headquartered in Shenzhen, Guangdong, with manufacturing facilities throughout the world. DJI manufactures commercial unmanned aerial vehicles (drones) for aerial photography and videography. It also designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms, propulsion systems and flight control systems.

SZ DJI Technology Co., Ltd.
DJI
Native name
大疆创新科技有限公司
TypePrivate
Industry
Founded2006; 16 years ago (2006)
FounderFrank Wang (Wang Tao)
Headquarters,
China
Area served
Worldwide
Products
Revenue CN¥24 billion (US$3.83 billion)[1] (2021)
Number of employees
14,000[2] (2018)
Divisions
  • China
  • Japan
  • North America
  • Europe
  • Latin America
SubsidiariesHasselblad
Websitewww.dji.com

DJI accounts for around 70% of the world's consumer drone market as of March 2020.[5] Its camera drone technology is widely used in the music, television and film industries. The company's products have also been used by militaries and police forces,[6] as well as terrorist groups, with the company taking steps to limit access to the latter.[7]

US government institutions have prohibited the internal use of DJI products,[8] but as of 2020, various agencies at the local and federal level continued to use DJI products.[6] In December 2021, the United States Department of the Treasury prohibited investment in DJI by U.S. individuals and entities, accusing the company of complicity in aiding the Uyghur genocide.[9]


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