The twelfth season of the Pakistani music television series Coke Studio Pakistan commenced airing on 11 October 2019, and concluded on 29 November 2019. The season was produced by Rohail Hyatt, after Ali Hamza and Zohaib Kazi stepped down from the role after just one season. Coca-Cola Pakistan remained as an executive producer.^[1]

Following middling reviews and dwindling television rating points of subsequent seasons, Rohail Hyatt, the founder of the show, returned as the producer after 5 years. The series was produced under Rohail Hyatt's production company Frequency Media and was distributed by Coca-Cola Pakistan.^[5]

Speaking at the launch of Coke Studio Season 12, Rohail Hyatt said:^[6]

In a world where there are multitudes of information, sounds and conversations to choose from, Coke Studio wishes to offer a space where one can contemplate the reverberations of a single guitar strum or the notes of a few piano keys. Traveling down the ladder of time, from the courts of the Delhi Sultanate and the music studios of pre-revolution Iran, through mountains and valleys, much like the water that trickles down from a natural spring, music came to Coke Studio’s canvas. At its core, Coke Studio remains an offering, a space where we share what has come to us, welcome to those who wish to join us on this continuing journey of exploration.

— Rohail Hyatt, producer Coke Studio

General Manager of Coca-Cola Pakistan, Rizwan U. Khan said,

“Coca-Cola Pakistan is committed to share the values of unity and harmony through the universal language of music that transcends any cultural barriers or boundaries. With more than a decade of musical legacy with Coke Studio, we will keep striving to carry forward this beacon of hope and celebration through our firm belief in the power of music.”

The season faced four copyright claim issues. The video of Abrar-ul-Haq's "Billo" and Shuja Haider and Rachel Viccaji's "Saiyaan", songs from Episode 2, were taken down by YouTube due to a copyright claim. Saiyaan was later restored.^[14] Sanam Marvi's "Hairaan Hua" from Episode 4 was taken down by YouTube due to a copyright claim by Abida Parveen, though it was later restored.^[15] At last Ali Sethi and Qurat-ul-Ain Balouch's "Mundiya" was taken down by YouTube from Episode 6.