Chief_Design_Officer

Chief design officer

Chief design officer

High ranking corporate officer


"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.

The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives. As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies - such as IBM have many CDOs as executives of major divisions within the corporation.

Chief Design Officers

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References

  1. "PepsiCo Creates Chief Design Officer Role". 8 June 2012. Retrieved 2015-09-24.
  2. "Leadership". PepsiCo, Inc. Official Website. Retrieved 2021-12-13.
  3. "Electrolux appoints Pernilla Johansson as Head of Design". Electrolux Group. 12 October 2018. Retrieved 2021-12-13.
  4. "Hanna Harris appointed new chief design officer". Helsingin kaupunki. Retrieved 2021-12-12.
  5. "ANZ follows Apple with 'chief design officer'". Australian Financial Review. 2017-09-06. Retrieved 2019-02-06.
  6. "Jony Ive promoted to chief design officer at Apple". the Guardian. 2015-05-26. Retrieved 2022-11-11.

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