Presenters

Former Big Brother winner Brian Dowling replaced Davina McCall as the presenter of the show. Emma Willis was presenter of new spin-off show Big Brother's Bit on the Side.^[6] Marcus Bentley retained his role as off-screen narrator for the highlights shows. He also commentated on the live nights and provided voice-overs for the viewer competitions.^[2]

Trailers

From 23 July 2011, trailers announcing the imminent return of the series were aired on Channel 5 voiced by Marcus Bentley. Former housemates that featured in one of the trailers included Josie Gibson, Dowling and Sam Pepper. This coincided with the launch of the new eye logo for 2011. In the run-up to Celebrity Big Brother, the channel heavily featured a promotional campaign under the slogan "When Bruv Takes Over" based on the David Guetta and Kelly Rowland song "When Love Takes Over". It featured a large cast of past housemates dancing and miming in the streets, finally meeting up in a park with CGI effects adding a fly-past with coloured smoke overhead.^[7]

Live feed

With varying controversy, there was no 24-hour live feed in Celebrity Big Brother 2011 unlike most years on Channel 4. Channel 5 concentrated on the daily highlights shows, the eviction shows and instead placed clips from action in the house on a dedicated website and social media.^[8]

Title sequence

The main motif for the show's titles was a space-age-style, revolving 3D glowing eye. As usual the title sequence was kept secret until the launch. For the first time in the show's history, housemates were included in the title sequences, showing various parts of their face/top part of body. The on-screen graphics and highlights editing were the show's most biggest change to date with names superimposed over the housemates and music used in every scene. In between the highlights, the show flashed up clips portraits of the housemates' faces.

Cameras and surveillance system

The housemates were watched by a network of 47 cameras 24/7, the largest number of cameras to date. The show was broadcast in high-definition for the first time in its history. In preparation for HDTV broadcast standard, the house was illuminated with a super-bright overhead lighting rig.

Diary Room

On 15 August 2011, viewers were shown the Big Brother 2011 diary chair. It was in the style of a luxury club chair in deep red with gold trim.^[10] The luxurious feel was enhanced by a dramatic entrance way to the diary room with strip lighting and mirrored surfaces. In a break with the original convention of no contact with the outside world, during visits to the diary room, housemates were invited to answer trivia questions contributed by Facebook members during the spin-off show, Big Brother's Bit on the Side on 5*. They also received messages from relatives and visits from pets. The diary room led to the small task room where challenges were set for the housemates.

Launch night twist

Following the housemates' entrance into the house, Big Brother called one housemate to the Diary Room. Kerry Katona took up the offer and in the process nominated herself for a secret task. Her mission was to become the 'biggest celebrity diva' which entailed three mini tasks. Her first task was to throw an "A-list" celebrity-style tantrum, second to ask three housemates, "do you know who I am?", thirdly, to demand to swap beds and then swap back. The next day, the housemates voted for whom they judged to be the biggest diva in the house. Kerry had to be selected or she would be punished.^[12] Kerry failed as Jedward were selected as the biggest divas in the house. She was told that her punishment was to face the public vote for eviction and she also had to nominate two other of her housemates to join her for eviction. She nominated Bobby and Sally. The further twist was that the public voted to save Kerry, Bobby or Sally. The loser was Sally, who had the fewest votes to save and was evicted at the first eviction show on Day 9.^[13]

Press reaction

The media gave the relaunched show a mixed reaction. Michael Hogan of The Telegraph claimed that many of the housemates are "notable only for who [sic] they married or for taking part in other reality shows".^[14]

Celebrity Big Brother's Bit on the Side

This is the main spin-off show for Big Brother. In this series it was hosted by Emma Willis with co-hosts Jamie East and Alice Levine. The first edition followed the launch night show at 10:30pm on Thursday 18 August with the celebrities in the house and the first task set. Lauren Harries acted as fashion expert on the launch night show, castigating the styling of the new housemates. The show was similar to ex-spin off shows Big Brother's Little Brother and Big Brother's Big Mouth, but is shown after the main show. The debut show was watched by 1.82 million viewers (receiving 13.4%).^[15] It returned along with the ninth series of the main celebrity show in January 2012.

OK! TV: When Bruv Takes Over

This is a special edition of the main OK! TV magazine show broadcast from the Big Brother compound in the Elstree Studio. The first edition aired on Wednesday 17 August where viewers were given a preview of the new Big Brother house on the eve of the launch of Celebrity Big Brother 2011. The show is presented by Jenny Frost and Jeff Brazier.^[3]

New features

The main elements of the classic Big Brother format have remained in place since the shift to Channel 5. Narrator Marcus Bentley has taken on a more prominent role in the live shows by contributing narration to the opening titles and doing voiceovers to the entrance and exits of the housemates. He has also adopted a more animated vocal style since the move. New presenter Brian Dowling also introduced some innovations of his own. On eviction nights, he uses the new catchphrase, "[housemates up for eviction], your time has come!"

Amy Childs

Amy Childs (born 7 June 1990) is a British reality television star and model, best known for appearing in the ITV2 semi-reality programme The Only Way Is Essex, for the first two series.^[16] During her time, she flirted with fellow housemate Lucien, and developed rivalry against Kerry. On Day 22, Childs left the house in fourth place.

Bobby Sabel

Bobby Sabel is a British fashion model. Sabel has modelled in New York and Paris, which he is currently signed to Elite Model Management.^[16] On Day 22, Bobby was the first housemate to be evicted on finale night, finishing in seventh place.^[5]

Darryn Lyons

Darryn Lyons (born 19 August 1965) is an Australian paparazzo, media personality and entrepreneur, best known for his paparazzi work in Britain. He has worked for newspaper firms such as News of the World and the Daily Mail. Lyons gained widespread media attention when he sold a photograph, which was used to support a claim that David Beckham was having an affair with his personal assistant Rebecca Loos.^[16] On Day 2, he celebrated his 46th birthday in the House, after the housemates passed a task. As a reward, the housemates threw a paparazzi-themed party for him. On Day 22, he was the second evictee on finale night, finishing in sixth place.^[5]

Jedward

Jedward (born John & Edward Grimes; 16 October 1991) are an Irish identical twin singing duo, who rose to fame appearing as finalists on the sixth series on The X Factor.^[16] They also competed as Ireland's participation in the Eurovision Song Contest 2011. On Day 22, Jedward were announced to have finished in third place.^[5]

Kerry Katona

Kerry Katona (born 6 September 1980) is a British media personality and singer. She began her career as a member of the girl band, Atomic Kitten from 1998 to 2001. After her departure from the band, Katona became the face of reality television, winning the third series of I'm a Celebrity...Get Me Out of Here! and appearing on Dancing on Ice.^[16] On Day 1, Kerry was the first housemate to enter the House, and was set a secret task to become the "biggest diva". She later failed, and as punishment, was automatically nominated for the first eviction. During her time in the house, she developed a showmance with Lucien, and a rivalry against Amy. On Day 20, she celebrated her 31st birthday in the House. On Day 22, she was the runner-up of the series.^[5]

Lucien Laviscount

Lucien Laviscount (born 9 June 1992) is a British actor and model, most famous for playing Ben Richardson in the ITV soap opera, Coronation Street and Jonah Kirby in the BBC drama, Waterloo Road. He once appeared in a M&S advert as a child alongside David Beckham.^[16] During his time in the house, he developed showmances with Amy and Kerry. On Day 22, he was evicted from the house, positioning fifth.^[5]

Paddy Doherty

Patrick "Paddy" Doherty (born 6 February 1959) is an Irish traveller, bare-knuckle fighter and television personality, who featured on Danny Dyer's Deadliest Men and the 2010 Channel 4 programme My Big Fat Gypsy Wedding.^[16] Doherty made it to the final and was crowned the winner of the series on Day 22, beating Kerry Katona.^[5]

Pamela Bach-Hasselhoff

Pamela Bach (born Pamela Ann Weissenbach; 16 October 1963), also known as Pamela Bach-Hasselhoff, is an American actress. She gained notoriety from her previous marriage to David Hasselhoff.^[16] She worked with her now ex-husband on Baywatch, and had a recurring role as a psychologist in the series Sirens. In the house, she had her own bedroom with ensuite bathroom. Pamela was evicted from the house on Day 14. During her eviction, she was asked to give four housemates immunity from the next eviction. She chose Kerry, Jedward, Amy, and Paddy.^{[citation needed]}

Sally Bercow

Sally Bercow (born Sally Kate Illman; 22 November 1969) is a British political activist and media personality, and the wife of the speaker for the House of Commons, John Bercow.^[16] She attracted public criticism when a photograph of her wearing nothing but a bed sheet, and also looking outside to the House of Commons, had appeared in the London Evening Standard newspaper. She was the first celebrity to be evicted on Day 9.^[17]

Tara Reid

Tara Reid (born 8 November 1975) is an American actress, best known for her starring roles in The Big Lebowski, the American Pie films and Scrubs.^[16] Tara was the third person to be evicted on Day 16.^[18]

Notes