Cebuana Lhuillier Pawnshop (formerly known as Agencia Cebuana) commonly known as Cebuana, is a Philippine-based pawnshop and the flagship brand of PJ Lhuillier Group of Companies. Jean Henri Lhuillier is the current President and CEO of Cebuana.
It traces its roots to Cebu, where then-FrenchConsul to the Philippines, Henry Lhuillier established his first chain of Agencias in 1935. Throughout the 70's and 80's, Philippe Jones Lhuillier opened more agencies in Metro Manila.
The company pursued further nationwide expansion in 1987 and adopted the trade name, “Cebuana Lhuillier.”
In 1998, Philippe Jones Lhuillier was appointed the Philippine Ambassador to Italy. Philippe Jones Lhuillier's son, Jean Henri Lhuillier, took the helm and became Cebuana Lhuillier Pawnshop's president and chief executive officer in the same year.
Jean Henri Lhuillier introduced Cebuana Lhuillier Pawnshop's auxiliary services remittance, insurance, bills payment, money changer, e-load, remit-to-account, corporate payout, and collections service.
It also became the first pawnshop and money remittance company to offer a membership rewards program for its clients in 2010. In the following year, Cebuana Lhuillier branches hit the 1,500 mark. In 2014, the firm started to reach out to potential customers in areas with limited access through its Cebuana Lhuillier On Wheels.[citation needed]