The judges reviewed the audition tapes from their list of semi-finalists, and made their selection for the final 12. The finalists arrived in London and met the editor-in-chief of Cosmopolitan, Fattah Storr, who explained that they would be walking in a show for Cosmopolitan FashFest later that night. The day after the show the models had their promotional photos taken by judge and photographer Nicky Johnston, and later moved into the model apartment, where Talulah-Eve came out as transgender. At panel, Abbey Clancy revealed that no one would be eliminated that week.

• Special guests: Fattah Storr, Emma Willis, Anita Kaushik
• Featured photographer: Nicky Johnston

The contestants began their week with a pastel photo shoot at Brigit's Bakery in London for Patisserie de Bain body products, where they each had to embody one of the brand's seven scents. They later had a vlogging challenge in which they had to advertise an assortment of random products. Eleanor was chosen as the challenge winner, and won immunity for the upcoming elimination. She was also allowed to take Abby and Chloe with her for a girls' night out. At judging, Tallulah received best photo. Olivia, Simone, Jennifer and Chloe received praise for their pictures. Anastasia, Talulah-Eve and Victoria landed in the bottom three, and Anastasia was eliminated from the competition.

• Special guests: Stephanie Bergin, Sarah Ashcraft, Ferne McCann

The remaining contestants received makeovers at the Paul Edmonds salon, and had a go-see challenge with designers Phillip Armstrong and Tony Burke the following day. Olivia was chosen as the best performer, winning immunity for the upcoming elimination and a dress from the designers. She was also allowed to take Jennifer and Tallulah with her on a luxury cruise in River Thames. For the photo shoot the models were driven to an old estate in the countryside, and had to pose in groups to create cinemagraphs embodying different products of the Garnier Ultimate Blends range. At elimination, Bianca received picture of the week. Olivia, Simone and Alannah received praise for their pictures as well. Abby, Chloe, and Tallulah landed in the bottom three, and Abby was eliminated from the competition.

• Special guests: Paul Edmonds, Phillip Armstrong, Tony Burke, Estee Lalonde.
• Featured photographer: Adrian Weinbrecht

The contestants met brand representatives from Colgate, and had a screen test challenge for Colgate Max White in which their line cues were abruptly cut off in the middle of their take in order to test their concentration and ability to memorize lines. Tallulah was chosen as the challenge winner, and won immunity for the upcoming elimination. She also got to shoot a photo campaign for the brand that same afternoon. The following day the models were taken to the DSTRKT night club, and had self-directed photo shoot in pairs where they had to select their own hair, makeup, and styling. At elimination, Simone received photo of the week. Alannah, Olivia and Tallulah receive praise for their pictures. Chloe, Talulah-Eve, and Victoria landed in the bottom three, and Victoria was eliminated from the competition.

• Special guests: Ana Sanchez, Alex Radcliffe
• Featured photographer: Nicky Johnston

Eleanor began to experience blurred vision at the start of the episode. The contestants were driven to the Brentwood Centre in Essex, and had a photo shoot for SmoothSkin hair removal where they had to jump from a trampoline. While the models had their photos taken, Eleanor was driven to the clinic. Upon arriving back at the house she revealed to the girls that she had been diagnosed with a corneal ulcer in her right eye, and would have to drop out of the competition in order to focus on her treatment. The remaining eight contestants shot an e-commerce campaign for designer Millie Mackintosh for their next challenge. Alannah was chosen as the best performer, winning immunity for the upcoming elimination along with an outfit of her choice. At judging, Olivia received picture of the week. Bianca, Simone and Chloe receive praises for their pictures. Jennifer, Tallulah, and Talulah-Eve landed in the bottom three, and Talulah-Eve was eliminated from the competition.

• Special guests: Davy Thomas, Millie Mackintosh
• Featured photographer: Glen Burrows

The contestants had a styling challenge at the Dorothy Perkins store in the Bluewater shopping centre where they had to pose as window mannequins. Jennifer was chosen as the best performer, winning immunity for the upcoming elimination along with a shopping spree at Dorothy Perkins. The models later had a nightlife photo shoot for Daisy Dixon watches with male models, where Alannah was chosen as the best performer. Both she and Jennifer were chosen to walk in a show for In The Style with contestants from cycle 10, and were allowed to bring Simone and Olivia to walk with them. At elimination, Chloe received picture of the week. Jennifer, Alannah and Simone receive praise as well. Bianca, Olivia, and Tallulah landed in the bottom three, and Bianca was eliminated from the competition.

• Special guests: Chloe Keenan, Alex Maw, Suzi Dewsbury, Kieran Owens, Sean Clancy, Kate Gregory, Charlotte Crosby, Bethan Sowerby, Georgia Butler, Jenna McMahon, Lexi Kelly
• Featured photographer: Joseph Sinclair

The remaining six contestants had a very early start to their week when they were driven to Gods Own Junkyard in Walthamstow to be photographed in a photo shoot for Sleek Makeup's Distorted Dreams collection. They later had a second photo shoot for Fiji Water, featuring the pink hibiscus flower as part of the company's label redesign. The models found out that no one would be granted immunity at elimination from that point forward, and also learned that the remaining five contestants at the end of the episode would be travelling abroad to an unknown location. At elimination, Olivia, Alannah, Tallulah and Jennifer's pictures were praised by the judges while Chloe and Simone landed in the bottom two, and Chloe was eliminated from the competition. After her elimination Abbey revealed that the remainder of the competition would be taking place in Cape Verde.

• Special guests: Kat Comer, Toby Huntington-Whiteley
• Featured photographer: Fern Berresford, Candice Farmer

The contestants were flown to Santa Maria, where they settled into their new home at the Melia Llana Beach Resort. After a day of relaxation the models had a poolside catwalk challenge for Analita's Boutique which incorporated elements Kizomba, a musical genre originating in Angola. Alannah was chosen as the best performer, winning a shopping spree at the bespoke boutique. The contestants later had a natural beauty photo shoot for Simple Skincare at the Viveiro Botanical Garden. At elimination, Jennifer won picture of the week. Olivia and Alannah were praised by their group shot. Simone and Tallulah landed in the bottom two, and Simone was eliminated from the competition.

• Special guests: Jose Luis Cuevas, Tony Pirata, Edoardo Briola, Sabine Noeldeke
• Featured photographer: Nicky Johnston

The remaining four models set sail on a luxury catamaran in a photo shoot for Debenhams, featuring items from Matthew Williamson's Butterfly swimwear range. They were later booked to shoot a national advertisement for Boohoo's S/S 17 festival campaign which was filmed in the streets of the city, before switching locations to the Pedra Lume Salt Crater. At elimination, Olivia received picture of the week and Jennifer won the challenge for the commercial, while Alannah and Tallulah landed in the bottom two. Tallulah was eliminated from the competition, leaving Alannah, Jennifer, and Olivia as the three remaining finalists.

• Special guests: Matthew Williamson (in a video message), Hayley Betts, Janey Roberts
• Featured photographer: Nicky Johnston

The final three met with the judges to reflect on their time in the competition, and took part in a black and white nude photo shoot on the beach for which Alannah was later eliminated. The remaining two contestants, Jennifer and Olivia, faced off in a final runway show at the Bikini Beach Club wearing designs by Savannah Miller. At the end of the night the judges deliberated over each finalist's work and progress throughout the competition where they were torn by Jennifer's commercial appeal as well as her consistency throughout the challenges and Olivia's high fashion potential as well as her dynamic portfolio, and Olivia was crowned as the winner.

• Special guests: Savannah Miller
• Featured photographer: Nicky Johnston