Bom_Diggy_Diggy_(song)

Bom Diggy

Bom Diggy

2017 single by Zack Knight and Jasmin Walia

"Bom Diggy" is a song by British singers Zack Knight and Jasmin Walia. It was released on 24 August 2017 through the Artist Originals subsidiary of Saavn Music and YouTube.[2][3][4][5] The main verses are sung in Punjabi and English,[6] while the sampled chorus is in Bengali.[7] The single was serviced to iTunes, Spotify and SoundCloud at the same day. A remix version by Dillon Francis was released on 31 January 2018.[8][9]

Quick Facts Language, Released ...

Later, Zack Knight made a remake of this song as "Bom Diggy Diggy" for the Indian film Sonu Ke Titu Ki Sweety, which was released on 8 February 2018 through T-Series, and produced by Knight and Yo Yo Honey Singh.[10][11] As of April 2021, both versions of the song have over 820 million combined views on YouTube.[12][13][14]

Background

On 15 August 2017, Zack Knight released a trailer for the single. Described as "The US police team was searching Zack Knight and Jasmin Walia for stolen money from the bank. Later, seem they was counting the money." The video background was at party club. Background music was composed by Zack Knight. The music tune was made with unique bits, with some English rap. A remake version of this song had changed some lyrics with Knight's vocals and made more Punjabi bits with heavy EDM.[15] The chorus of the song samples vocals from a Bengali folk song, found in a Voice of India sample pack.[7] Barbadian singer Rihanna is name-dropped in the song.

Critical reception

Kat Bein of Billboard wrote: "This track is a super-catchy tune that already featured some great electro elements over its Indian influence."[16] Dillon Francis said, "It's great to see that the original 'Bom Diggy' single was one of the biggest tracks of last year. The remix is a great way to be involved in something with cross-cultural appeal and it's exciting to be involved with a platform that supports independent artists."[17]

Music video

The Bom Diggy official music video was released on 24 August 2017 on YouTube. The video was directed by Luke Biggins, Roger Russell and Knight himself. The music video starred Knight and Jasmine Walia. The video is about dancing, where Knight and Walia had performed to this song. The official music video has over 100 million views on YouTube as of April 2021.[18]

The version of the song in Sonu Ke Titu Ki Sweety has a quite different music video, used in the film. Both music videos, along with the lyric video, have received over 1 billion views on YouTube as of October 2023.[12][13][14]

Track listing

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Charts

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References

  1. [1]
    "Bollywood's music scene is caught in a creative crisis; for proof, here's a look at the year's hits so far". Firstpost. 22 September 2018.
  2. [2]
    "Artist Originals (AO) launches its latest pop track Bom Diggy!". Clipper28 Digital Media. 11 September 2017. Retrieved 26 February 2020.
  3. [3]
    "Bom Diggy (Full Song & Lyrics) - Bom Diggy - Download or Listen Free - Saavn". 24 August 2017. Retrieved 23 April 2018.
  4. [4]
    "Get ready to groove on Zack Knight-Jasmin Walia's 'Bom Diggy'". Business Standard India. 28 August 2017. Retrieved 20 February 2018.
  5. [5]
    "Bom Diggy by Zack Knight, Jasmin Walia". Saavn. 24 August 2017. Retrieved 20 February 2018.
  6. [6]
    "Dillon Francis Continues Pushing His Sound With English-Punjabi 'Bom Diggy' Remix: Listen". Billboard. 5 February 2018.
  7. [7]
    "ZACK KNIGHT on Twitter: "The Bengali vocal is from a sample pack "voice of India" by Earth Moments"".
  8. [8]
    "Dillon Francis' remix takes Indian pop to global stage". Radio and Music. Retrieved 20 February 2018.
  9. [9]
    "Zack Knight And Jasmine Walia's Hit Single 'Bom Diggy' Receives Infectious New Remix From Dillon Francis! | Bangin Beats". The Bangin Beats. 31 January 2018. Retrieved 20 February 2018.
  10. [10]
    "Sonu Ke Titu Ki Sweety song Bom Diggy Diggy: A catchy number that will stay in your head all day". Firstpost. Retrieved 20 February 2018.
  11. [11]
    "This girl's night in 'Bom Diggy' is every guy's dream!". Glamsham. Archived from the original on 21 February 2018. Retrieved 20 February 2018.
  12. [12]
    Zack Knight x Jasmin Walia - Bom Diggy (Official Music Video) on YouTube
  13. [13]
    Bom Diggy Diggy (VIDEO) on YouTube
  14. [14]
    Bom Diggy Diggy (Video Song/Lyric Video) on YouTube
  15. [15]
    "Sonu Ke Titu Ki Sweety Music Review: A Perfect Punjabi Party Chartbusting Album". Koimoi. 16 February 2018. Retrieved 20 February 2018.
  16. [16]
    "Dillon Francis Continues Pushing His Sound With English-Punjabi 'Bom Diggy' Remix: Listen". Billboard. Kat Bein. Retrieved 20 February 2018.
  17. [17]
    "Dillon Francis Transforms Indian Pop Song "Bom Diggy" Into A Global Hit [LISTEN]". Your EDM. Karlie Powell. Retrieved 20 February 2018.
  18. [18]
    "Zack Knight x Jasmin Walia - Bom Diggy (Official Music Video)". YouTube. Retrieved 20 February 2018.
  19. [19]
    ""Bom Diggy" from Bom Diggy - Single by Zack Knight & Jasmin Walia on iTunes". iTunes. 24 August 2017. Retrieved 20 February 2018.
  20. [20]
    ""Bom Diggy (Dillon Francis Remix) [feat. Dillon Francis]" from Bom Diggy (Dillon Francis Remix) - Single [feat. Dillon Francis] - Single by Zack Knight & Jasmin Walia on iTunes". iTunes. 31 January 2018. Retrieved 20 February 2018.
  21. [21]
    "Bom Diggy Diggy (From "Sonu Ke Titu Ki Sweety") - Single by Zack Knight & Jasmin Walia on Apple Music". iTunes. 8 February 2018. Retrieved 20 February 2018.
  22. [22]
    "India Top 100 The most Shazamed songs in the past week". Shazam. Retrieved 20 February 2018.
  23. [23]
    "Asian Music Chart Top 40". Asian Network. 22 February 2018.
  24. [24]
    "The Official Asian Music Chart". BBC Asian Network. Retrieved 20 February 2018.
  25. [25]
    "Dipps Bhamrah sits in, The Official Asian Music Chart". BBC Asian Network. BBC. 4 February 2018. Retrieved 13 September 2018.
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