Early career

In the dot-com boom of the late 1990s, Wilson, living in Sydney, built Australian websites for international corporations.^[2] He subsequently also helped raise venture capital and launch IPOs for dot-com start-ups.^[2]

Electronic Arts

After the dot-com bubble burst in late 1999, in May 2000 Wilson joined Electronic Arts' small video-game development studio on Australia's Gold Coast, which created V8 supercar, rugby, cricket, and surfing video games but needed someone with real experience in how the sports were actually played.^[2] That studio closed in 2002 due to lack of scale.^[2] Wilson then worked in the company's Asian and European markets for several years before moving to EA Sports and then becoming an executive producer on the FIFA franchise.^[3] In August 2011 he was appointed executive vice president of EA Sports, and he also took on duties as executive vice president of the company's Origin platform in April 2013.^[4][5]

Six months after the resignation of John Riccitiello, Wilson was chosen to be the new CEO of the company on September 17, 2013.^[6]

In his first year as CEO, Wilson initiated a "player-first" corporate strategy, and offered more free-to-play games and in-app purchase options.^[7] In a move towards a transformation from physical software to digital, he also greatly increased EA's digital offerings, and launched EA Access, a subscription-based digital service for Xbox One players that allows unlimited play across a selection of EA titles.^[7][8] Electronic Arts had a large revenue increase and its stock price doubled in 2014.^[7][9]

In 2021, Wilson became chairman of the board of EA, following the retirement of Larry Probst.^[10]

In 2023, he restructured the company, and reorganized it into two organizations – EA Sports and EA Entertainment (formerly EA Games).^[11][12]