36th_Metro_Manila_Film_Festival
2010 Metro Manila Film Festival
Annual Philippine Festival edition
The 36th Metro Manila Film Festival - Philippines (MMFF) is the 36th edition of the annual film festival in Manila, held from December 25, 2010 until January 7, 2011. The Awards Night (known as "Gabi ng Parangal") was held on December 26, 2010. During the festival, no foreign films are shown in Philippine theaters in order to showcase the locally produced films especially meant for the festival.
| Awards | Gabi ng Parangal (lit. 'Awards Night') |
|---|---|
| No. of films | 8 |
| Festival date | December 25, 2010 (2010-12-25) to January 7, 2011 (2011-01-07) |
| MMFF chronology | |
Star Cinema's Ang Tanging Ina Mo (Last na 'To!) topped the festival, winning nine awards including the Best Picture, Best Actress for Ai-Ai delas Alas, Best Supporting Actress for Eugene Domingo, Best Director for Wenn Deramas, Best Child Performer for Xyriel Manabat, and the Most Gender-Sensitive Film Award among others.
Philippine "Comedy King" Dolphy, meanwhile, took the Best Actor and Metro Manila Film Festival Award for Best Supporting Actor trophies for his roles in two separate movies, Father Jejemon and Rosario respectively.
Cinemabuhay and Studio 5's Rosario got seven awards including the Second Best Picture and the Gatpuno Antonio J. Villegas Cultural Awards, among others.
The November 28, 2010 Entertainment Column in Manila Bulletin, written by Crispina Martinez-Belen, announced changes for the 2010 film festival.[1]
First, the commercial viability criterion (box-office performance of the entries) was removed. As of 2010, the criteria for the selection of Best Picture(s) were: artistry; creativity and technical excellence; innovation; and thematic value. Entries were also judged for global appeal (70 percent) and Filipino cultural and/or historical value (30 percent).
Another change in the 2010 festival format was a tribute to independent films with the screening of five indie films during the week preceding the festival. These films included Senior Year by Jerrold Tarog; Nasaan si Hefte by Jonnah Lim; Presa by Adolf Alix Jr.; Slow Fade by Rommel Sales; and Rindido by Noriel Jarito.
In addition, the established board of jurors was expanded to include housewives, drivers, students, teachers, etc.
Lastly, the festival logo was also changed to feature a map of the metropolis of Manila, based on the old seal of the Metropolitan Manila Development Authority with seventeen stars on it symbolizing the seventeen cities and municipality of Metro Manila. The logo for the first 35 festivals featured a torch.
Official entries
These were the eight mainstream films in the film festival.
Indie films
For the first time in the 36 editions of the Metro Manila Film Festival, it paid tribute to the independent filmmakers in the country by featuring five indie films in addition to the eight mainstream movie entries in the MMFF. These films were exhibited from December 16 to 20.[1]
- Rindido - Noriel Jarito
- Presa – Adolfo Alix Jr.
- Nasaan si Hepte? - Jonah Añonuevo Lim
- Slow Fade - Rommel Sales
- Senior Year - Jerrold Tarog
| 2010 Metro Manila Film Festival Gabi ng Parangal | |
|---|---|
| Date | December 26, 2010 (2010-12-26) |
| Site | Meralco Theater, Pasig |
| Highlights | |
| Best Picture | Ang Tanging Ina Mo (Last na 'To!) |
| Most awards | Ang Tanging Ina Mo (Last na 'To!) (9) |
| Television coverage | |
| Network | GMA 7 |
The "Gabi ng Parangal" (Awards Night) was held on December 26, 2010 at the Meralco Theater and it was shown for the first time on GMA Network. Due to its obligation to show the wedding of Ogie Alcasid and Regine Velasquez, the telecast was shown later that night on a delayed basis.[2]
Indie Films
- Best Indie Film: Presa - Adolf Alix Jr.
| Awards | Film |
|---|---|
| 9 | Ang Tanging Ina Mo (Last na 'To!) |
| 7 | Rosario |
| 3 | RPG Metanoia |
| 2 | Si Agimat at si Enteng Kabisote |
On December 28, 2010, multi-awarded Filipino blogger "The Professional Heckler" wrote with sarcasm: "Several people are questioning the results of the MMDA-organized Metro Manila Film Festival 'Gabi ng Parangal'. But that's totally unfair. Awards are subjective. Besides, why expect too much from the very same people who run the metro's traffic system?" He added: "(Malacañang) Palace spokesman Atty. Edwin Lacierda headed this year's MMFF board of jurors. Ignoring criticisms, Lacierda insisted that the list of winners was 'fine-tuned' before being made public."[3]
The Metropolitan Manila Development Authority was criticized for not releasing the official final earnings of the Bottom 3 films.
| Entry | Gross Ticket Sales | ||||
|---|---|---|---|---|---|
| December 25[4] | December 26[5] | December 27[6] | January 7[7] | ||
| Si Agimat at si Enteng Kabisote | ₱ 31,000,000* | ₱ 56,700,000* | ₱ 74,700,000* | ₱ 159,000,000* | |
| Ang Tanging Ina Mo (Last na 'To!) | ₱ 20,000,000 | ₱ 37,800,000 | ₱ 54,300,000 | ₱ 157,000,000 | |
| Dalaw | ₱ 12,500,000 | ₱ 23,800,000 | ₱ 33,100,000 | ₱ 96,000,000 | |
| Shake, Rattle and Roll 12 | ₱ 11,800,000 | ₱ 19,900,000 | ₱ 25,500,000 | ₱ 50,000,000 | |
| RPG: Metanoia | ₱ 5,100,000 | ₱ 9,900,000 | ₱ 13,400,000 | ₱ 28,000,000 | |
| Super Inday and the Golden Bibe | ₱ 4,700,000 | ₱ 7,800,000 | ₱ 10,000,000 | – | |
| Rosario | ₱ 3,200,000 | ₱ 5,500,000 | ₱ 7,600,000 | – | |
| Father Jejemon | ₱ 1,400,000 | ₱ 2,400,000 | ₱ 3,200,000 | – | |
TOTAL |
₱ 530,000,000 | ||||
- "Changes in 2010 MMFF introduced". Yahoo. Retrieved 2014-04-17.
- "Winners of the 2010 Metro Manila Film Festival Awards" Archived 2014-04-19 at the Wayback Machine. Travel Wire Asia. Retrieved 2014-04-18.
- Allan Castalone (December 26, 2010). "MMFF 2010 Results in the Box Office (Opening Day)". Mukamo. Archived from the original on December 28, 2010. Retrieved August 4, 2015.
{{cite web}}: CS1 maint: unfit URL (link) - Jocelyn Dimaculangan (January 1, 2011). "Si Agimat at si Enteng Kabisote leads 36th MMFF entries; box-office sales of all entries combined reach P310 million on fifth day". Philippine Entertainment Portal. Retrieved August 4, 2015.
- Allan Castalone (December 29, 2010). "MMFF 2010 Top Grossers (3rd Day)". Mukamo. Archived from the original on March 4, 2016. Retrieved August 4, 2015.
{{cite web}}: CS1 maint: unfit URL (link) - "MMFFP 2010 GROSS HITS HALF BILLION PESOS". Film Academy of the Philippines. January 14, 2011. Retrieved August 4, 2015.