Candidates gallery

• President
  Bill Clinton
• Activist
  Lyndon LaRouche
  from Virginia

With the advantage of incumbency, Bill Clinton's path to renomination by the Democratic Party was uneventful. At the 1996 Democratic National Convention, Clinton and incumbent Vice President Al Gore were renominated with token opposition. Formerly incarcerated fringe candidate Lyndon LaRouche won a few Arkansas delegates who were barred from the convention. Jimmy Griffin, former Mayor of Buffalo, New York, mounted a brief campaign but withdrew after a poor showing in the New Hampshire primary. Former Pennsylvania governor Bob Casey contemplated a challenge to Clinton, but health problems forced Casey to abandon a bid.^[3][4]

Clinton easily won primaries nationwide, with margins consistently higher than 80%.

Popular primaries vote:^[5]

• Bill Clinton (inc.) – 9,730,184 (88.5%)
• Lyndon LaRouche – 597,081 (5.4%)
• Unpledged – 423,265 (3.8%)

Convention tally:^[6]

• Bill Clinton (inc.) – 4,277
• Not voting – 12

Candidates gallery

• Senator
  Bob Dole
  from Kansas
• Conservative columnist
  Pat Buchanan
  from Virginia
• Newspaper and magazine publisher
  Steve Forbes
  from New York
• Former Governor
  Lamar Alexander
  of Tennessee
• Former U.S. ECOSOC Ambassador
  Alan Keyes, from Maryland
• Senator
  Richard Lugar
  from Indiana
• Senator
  Phil Gramm
  from Texas
• Representative
  Bob Dornan
  from California
• Senator
  Arlen Specter
  from Pennsylvania
• Governor
  Pete Wilson
  of California

A number of Republican candidates entered the field to challenge the incumbent Democratic president, Bill Clinton.

The fragmented field of candidates debated issues such as a flat tax and other tax cut proposals, and a return to supply-side economic policies popularized by Ronald Reagan. More attention was drawn to the race by the budget stalemate in 1995 between Congress and the President, which caused temporary shutdowns and slowdowns in many areas of federal government service.

Former Secretary of Labor Lynn Martin of Illinois, who served in the United States House of Representatives from Illinois's 16th District and was the 1990 Republican U.S. Senate nominee losing to incumbent Paul Simon conducted a bid for most of 1995, but withdrew before the Iowa caucuses as polls showed her languishing far behind. She participated in a number of primary presidential debates before withdrawing.^[7] Martin's predecessor in Congress, John Anderson had made first a Republican then independent presidential bid in 1980. Also, Simon who defeated Martin for the U.S. Senate had run for president as a Democrat in 1988.

Former U.S. Army General Colin Powell was widely courted as a potential Republican nominee. However, on November 8, 1995, Powell announced that he would not seek the nomination. Former Secretary of Defense and future Vice President of the United States Dick Cheney was touted by many as a possible candidate for the presidency, but he declared his intentions not to run in early 1995. Former and future Defense Secretary Donald Rumsfeld formed a presidential campaign exploratory committee, but declined to formally enter the race. Former Secretary of State James A. Baker III and former Secretary of Education William Bennett both flirted with bids, both even set up exploratory committees, for a number of months but both finally declared within days of each other they would not run either.^[8]

Primaries and convention

Ahead of the 1996 primary contest, Republican Leader of the United States Senate and former vice-presidential candidate Bob Dole was seen as the most likely winner. However, Steve Forbes finished first in Delaware and Arizona while paleoconservative firebrand Pat Buchanan managed early victories in Alaska and Louisiana, in addition to a strong second place in the Iowa caucuses and a surprising victory in the small but key New Hampshire primary. Buchanan's New Hampshire win alarmed the Republican "establishment" sufficiently as to provoke prominent Republicans to quickly coalesce around Dole,^[9] and Dole won every primary starting with North and South Dakota. Dole resigned his Senate seat on June 11 and the Republican National Convention formally nominated Dole on August 15, 1996, for president.

Popular primaries vote:^[5]

• Bob Dole – 8,427,601 (59.2%)
• Pat Buchanan – 3,021,935 (21.2%)
• Steve Forbes – 1,425,998 (10.0%)
• Lamar Alexander – 495,590 (3.5%)
• Alan Keyes – 449,536 (3.2%)
• Richard Lugar – 127,111 (0.9%)
• Unpledged – 123,765 (0.9%)
• Phil Gramm – 71,457 (0.5%)
• Bob Dornan – 42,141 (0.3%)
• Morry Taylor – 21,180 (0.1%)

Convention tally:^[10]

• Bob Dole – 1928
• Pat Buchanan – 43
• Phil Gramm – 2
• Alan Keyes – 1
• Robert Bork – 1
• Not voting – 15

Former Representative and Housing Secretary Jack Kemp was nominated by acclamation for vice president, the following day. This was the only Republican ticket between 1980 and 2004 that did not include a member of the Bush family.

Candidates gallery

• Party Founder Ross Perot, from Texas
• Former Governor Richard Lamm of Colorado

The United States Reform Party had great difficulty in finding a candidate willing to run in the general election. Lowell Weicker, Tim Penny, David Boren and Richard Lamm were among those who toyed with the notion of seeking its presidential nomination, though all but Lamm decided against it; Lamm had himself come close to withdrawing his name from consideration. Lamm designated Ed Zschau as his vice presidential candidate.

Ultimately, the Reform Party nominated its founder Ross Perot from Texas in its first election as an official political party. Although Perot easily won the nomination, his victory at the party's national convention led to a schism as supporters of Lamm accused him of rigging the vote to prevent them from casting their ballots. This faction walked out of the national convention and eventually formed their own group, the American Reform Party, and attempted to convince Lamm to run as an Independent in the general election; Lamm declined, pointing out a promise he made before running that he would respect the Party's final decision.

Economist Pat Choate was nominated for Vice President.

Libertarian Party nomination

Libertarian candidates

• Harry Browne – writer and investment analyst from Tennessee
• Rick Tompkins – former candidate for Senator from Arizona
• Irwin Schiff – writer and prominent figure in the tax protester movement from Nevada
• Douglas J. Ohmen – political activist from California
• Jeffrey Diket – political activist from Louisiana

The Libertarian Party nominated free-market writer and investment analyst, Harry Browne from Tennessee, and selected Jo Jorgensen from South Carolina as his running-mate. Browne and Jorgensen drew 485,798 votes (0.5% of the popular vote).

Green Party nomination

The Green Party of the United States – Ralph Nader of Connecticut was drafted as a candidate for President of the United States on the Green Party ticket. He was not formally nominated by the Green Party USA, which was, at the time, the largest national Green group; instead, he was nominated independently by various state Green parties (in some areas, he appeared on the ballot as an independent). Nader vowed to spend only $5,000 in his election campaign (to avoid having to file a financial statement with the FEC). Winona LaDuke, a Native American activist and economist from Wisconsin, was named as his running-mate. In Iowa and Vermont, Anne Goeke was listed as Nader's running mate; in New Jersey it was Madelyn Hoffman and in New York it was Muriel Tillinghast.

Nader and his running mates drew 685,128 votes (0.71% of the popular vote).

Natural Law Party nomination

The Natural Law Party for a second time nominated scientist and researcher John Hagelin for president and Mike Tompkins for vice president. The party platform included preventive health care, sustainable agriculture and renewable energy technologies. During his campaigns, Hagelin favored abortion rights without public financing, campaign finance law reform, improved gun control, a flat tax, the eradication of PACs, a ban on soft money contributions, and school vouchers, and was a believer in "yogic flying."

Hagelin and Tompkins drew 113,671 votes (0.1% of the popular vote).

U.S. Taxpayers' Party nomination

The U.S. Taxpayers Party had run its first presidential ticket in 1992, it being head by Howard Phillips who had failed to find any prominent conservative willing to take the mantle. In 1996 the situation ultimately proved the same, though Pat Buchanan for a time was widely speculated to be planning on bolting to the Taxpayers' Party should the expected Republican nominee, Senator Bob Dole, name a pro-choice running-mate. When Jack Kemp, who opposed abortion, was tapped for the position Buchanan agreed to endorse the Republican ticket. Again, Phillips found himself at a temporary post that was made permanent, with Herbert Titus being nominated for the vice presidency.

Phillips and Titus drew 182,820 votes (0.2% of the popular vote).

Campaign

Without meaningful primary opposition, Clinton was able to focus on the general election early, while Dole was forced to move to the right and spend his campaign reserves fighting off challengers. Political adviser Dick Morris urged Clinton to raise huge sums of campaign funds via soft money for an unprecedented early TV blitz of swing states promoting Clinton's agenda and record. As a result, Clinton could run a campaign through the summer defining his opponent as an aged conservative far from the mainstream before Dole was in a position to respond. Compared to the 50-year-old Clinton, then 73-year-old Dole appeared especially old and frail, as illustrated by an embarrassing fall off a stage during a campaign event in Chico, California. Dole further enhanced this contrast on September 18 when he made a reference to a no-hitter thrown the day before by Hideo Nomo of the "Brooklyn Dodgers", a team that had left Brooklyn for Los Angeles 38 years earlier. A few days later Dole would make a joke about the remark by saying, "And I'd like to congratulate the St. Louis Cardinals on winning the N.L. Central. Notice I said the St. Louis Cardinals, not the St. Louis Browns." (The Browns had left St. Louis after the 1954 season to become the Baltimore Orioles.)

Dole chose to focus on Clinton as being "part of the spoiled baby boomer generation"^{[citation needed]} and said, "My generation won [World War II], and we may need to be called to service one last time." Although his message won appeal with older voters, surveys found that his age was widely held as a liability and his frequent allusions to WWII and the Great Depression in speeches and campaign ads "unappealing" to younger voters. To prove that he was still healthy and active, Dole released all of his medical records to the public and published photographs of himself running on a treadmill. After the falling incident in California, he joked that he "was trying to do that new Democratic dance, the macarena."^[11]

The Clinton campaign avoided mentioning Dole's age directly, instead choosing to confront it in more subtle ways such as the campaign slogan "Building Bridges to the Future" in contrast to the Republican candidate's frequent remarks that he was a "bridge to the past", before the social upheavals of the 1960s. Clinton, without actually calling Dole old, questioned the age of his ideas.^[12]

With respect to the issues, Dole promised a 15% across-the-board reduction in income tax rates and made former Congressman and supply side advocate Jack Kemp his running mate. Bill Clinton framed the narrative against Dole early, painting him as a mere clone of unpopular House speaker Newt Gingrich, warning America that Bob Dole would work in concert with the Republican Congress to slash popular social programs, like Medicare and Social Security, dubbed by Clinton as "Dole-Gingrich".^[13] Bob Dole's tax-cut plan found itself under attack from the White House, who said it would "blow a hole in the deficit," which had been cut nearly in half during his opponent's term.^[14]

The televised debates featured only Dole and Clinton, locking out Perot and the other minor candidates from the discussion. Perot, who had been allowed to participate in the 1992 debates, would eventually take his case to court, seeking damages from not being in the debate, as well as citing unfair coverage from the major media outlets.

In a first for either major party in a presidential election, both the Clinton and Dole campaigns had official websites. Dole invited viewers to visit his "homepage" at the end of the first debate.^[15]

Throughout the campaign, Clinton maintained leads in the polls over Dole and Perot, generally by large margins. In October, Republican National Committee "operatives urg[ed] their party's Congressional candidates to cut loose from Bob Dole and press voters to maintain a Republican majority"^[16] and spent $4 million on advertising in targeted districts.^[17]

Presidential debates

Three debates, organized by the Commission on Presidential Debates, took place—two between the presidential candidates and one between the vice presidential candidates:

Bushnell Center for the Performing Arts
Hartford, CT

Mahaffey Theater
St. Petersburg, FL

University of San Diego
San Diego CA

Sites of the 1996 general election debates

Campaign donations controversy

In late September 1995, questions arose regarding the Democratic National Committee's fund-raising practices. In February the following year, China's alleged role in the campaign finance controversy first gained public attention after The Washington Post published a story stating that a U.S. Department of Justice investigation had discovered evidence that agents of China sought to direct contributions from foreign sources to the DNC before the 1996 presidential campaign. The paper wrote that intelligence information had showed the Chinese Embassy in Washington, D.C. was used for coordinating contributions to the DNC^[19] in violation of U.S. law forbidding non-American citizens from giving monetary donations to U.S. politicians and political parties. Seventeen people were eventually convicted for fraud or for funneling Asian funds into the U.S. elections.

One of the more notable events learned involved Vice President Al Gore and a fund-raising event held at Hsi Lai Temple in Hacienda Heights, California. The Temple event was organized by DNC fund-raisers John Huang and Maria Hsia. It is illegal under U.S. law for religious organizations to donate money to politicians or political groups due to their tax-exempt status. The U.S. Justice Department alleged Hsia facilitated $100,000 (~$179,387 in 2023) in illegal contributions to the 1996 Clinton-Gore re-election campaign through her efforts at the Temple. Hsia was eventually convicted by a jury in March 2000.^[20] The DNC eventually returned the money donated by the Temple's monks and nuns. Twelve nuns and employees of the Temple refused to answer questions by pleading the Fifth Amendment when they were subpoenaed to testify before Congress in 1997.^[21]

Results

On election day, President Clinton won a decisive victory over Dole, becoming the first Democrat to win two consecutive presidential elections since Franklin D. Roosevelt in 1936, 1940, and 1944. In the popular vote, he out-polled Dole by over 8.2 million votes. The Electoral College map did not change much from the previous election, with the Democratic incumbent winning 379 votes to the Republican ticket's 159. In the West, Dole managed to narrowly win Colorado and Montana (both had voted for Clinton four years earlier), while Clinton became the first Democrat to win Arizona since Harry Truman in 1948. In the South, Clinton won Florida, a state he had failed to win in 1992, but lost Georgia, a state that he had carried. The election helped to cement Democratic presidential control in California, Vermont, Maine, Illinois, New Jersey and Connecticut; all went on to vote Democratic in every subsequent presidential election after having voted Republican in the five prior to 1992. 1996 marked the first time that Vermont voted for a Democrat in two successive elections. Pennsylvania and Michigan both voted Democratic, and would remain in the Democratic presidential fold until 2016.

Although Clinton's margin of victory in the popular vote was slightly greater than that of George H.W. Bush eight years prior, he won fewer states, in part due to his relatively poor performance in areas of low population density – a precursor of the trend where future Democratic contenders for the presidency perform very well in populous metropolitan areas but vastly underperform in rural counties.

Reform Party nominee Ross Perot won approximately 8% of the popular vote. His vote total was less than half of his performance in 1992. The 1996 national exit poll showed that just as in 1992,^[22] Perot drew supporters from Clinton and Dole equally.^[23] In polls directed at Perot voters as to who would be a second choice, Clinton consistently held substantial leads.^[24] Perot's best showing was in states that tended to strongly favor either Clinton (such as Maine) or Dole (particularly Montana, though the margin of victory there was much closer). Perot once again received his lowest amount of support in the South.

Although Clinton is a native of Arkansas and his running mate hailed from Tennessee, the Democratic ticket carried just four of the eleven states of the former Confederacy (and of those four only Florida and Georgia have voted Democratic in any election since). As such, Clinton's 1992 run was tied for the weakest performance in the region by a nationally successful Democratic presidential candidate up until that point. Clinton's performance both followed and preceded a substantial decline in support for the Democratic Party in the South; in the 2000 and 2004 elections, the Democrats would fail to carry even one of the former Confederate states, contributing to their defeat both times. This completed the Republican takeover of the American South, a region in which Democrats had held a near monopoly from 1880 to 1948. In 2008, the Democrats were able to win three former Confederate states (Virginia, North Carolina, and Florida), however this was still a worse performance than either of Clinton's. Since 1984, no winning presidential candidate has surpassed Bill Clinton's 8.5 percent popular vote margin, or his 220 electoral vote margin since 1988. Additionally, since 1964, no other Democratic presidential candidate has surpassed Clinton's electoral vote margin and, except Lyndon B. Johnson in that election, no Democratic presidential candidate has surpassed Clinton's 8.5 percentage popular vote margin since 1940.

The election also marked the first time in U.S. history that the winner was elected without winning the male vote, the third time in U.S. history that a candidate won two terms as president without winning a majority either time (after Grover Cleveland and Woodrow Wilson, both Democrats).^[23] Clinton also remains the last presidential candidate of either party to win at least one county in every state.^[25] Clinton maintained a consistent polling edge over Dole, and he won re-election with a substantial margin in the popular vote and the Electoral College. Clinton became the first Democrat since Franklin D. Roosevelt to win two consecutive presidential elections. Dole won 40.7% of the popular vote and 159 electoral votes, while Perot won 8.4% of the popular vote. Despite Dole's defeat, the Republican Party was able to maintain majorities in both the House of Representatives and the Senate. Voter turnout was registered at 51.7%, the lowest for a presidential election since 1924.

As of 2020, this remains the last time that the states of Kentucky, Louisiana, West Virginia, Arkansas, Missouri, and Tennessee were carried by a Democratic presidential nominee. It was also the first time most Arizona voters chose a Democratic candidate since 1948, which they would not do again until 2020. Five states switched party predominance in 1996 with their presidential voting: Montana, Colorado, and Georgia were flipped by Senator Dole, while Florida and Arizona were flipped by President Clinton. This is also the most recent time a third-party candidate finished with over 5% of the vote nationwide. This is the last time a Democratic president was re-elected with a higher share of the electoral or popular vote.

Official Source (Popular Vote): 1996 Official Presidential General Election Results

Source (popular and electoral vote): Federal Elections Commission Electoral and Popular Vote Summary unofficial Secondary Source (Popular Vote): Leip, David. "1996 Presidential Election Results". Dave Leip's Atlas of U.S. Presidential Elections. Retrieved August 7, 2005.

Voting age population: 196,498,000

Percent of voting age population casting a vote for President: 49.00%

• Results by congressional district, shaded according to winning candidate's percentage of the vote.
• Results by county, shaded according to winning candidate's percentage of the vote.
• Change in vote margins at the county level from the 1992 election to the 1996 election.

Results by state

Source: ^[31]

^†Maine and Nebraska each allow for their electoral votes to be split between candidates. In both states, two electoral votes are awarded to the winner of the statewide race and one electoral vote is awarded to the winner of each congressional district.^[32]